# Preemadonna

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/preemadonna

- Industry: Consumer Products
- Headquarters: Sunnyvale, US
- Website: www.preemadonna.com
- Total disclosed funding: $5.6M
- Latest round: Seed (Jan 26, 2021)
- Investors on record: 9

## About

Preemadonna Inc. is an innovative company specializing in nail art technology, creating unique devices that allow users to print custom nail designs quickly and conveniently.Founded in 2013 by Pree Walia, Preemadonna Inc. is headquartered in Sunnyvale, US. The company focuses on developing nail art solutions, notably through their flagship product, the Nailbot. In January 2021, Preemadonna raised USD 5.6 mn in Seed funding led by Halogen Ventures, among other investors, to advance its product offerings and market reach.Preemadonna primarily specializes in the development and sale of the Nailbot, a smart nail art printer designed to print custom designs directly onto fingernails and press-on nails in under five seconds. This innovative device streamlines the nail art creation process by allowing users to select designs from a library of thousands of images, upload photos from their camera roll, or create their own artwork using a mobile application. The Nailbot functions by requiring users to prepare their nails with a light polish or press-ons, apply a fast-drying primer, and then place their finger in the Nailbot cradle to print the design. This product addresses the growing demand for personalized and at-home nail art solutions among consumers looking for convenience and creativity. The Nailbot is marketed primarily in North America and Europe, targeting individual consumers, nail artists, and party hosts who seek to enhance their nail art experience without the need for professional services.Preemadonna generates revenue through direct consumer sales of its Nailbot products, including the Nailbot 2.0 Printer Kit, which comprises the hardware, software access, and essential consumables needed for operation. The company employs a pre-order model wherein customers can secure their orders by placing a non-refundable deposit. This model is complemented by subscription services for access to a wider range of nail art designs and customization tools within the mobile application. Pricing structures include an initial purchase price for the Nailbot device and recurring fees for software access and design packs, catering to both casual and dedicated nail art enthusiasts. The company’s flagship product, the Nailbot 2.0, features upgraded functionalities and serves as a centerpiece in Preemadonna's offerings, ensuring a steady revenue stream as it appeals to a growing community of DIY nail art users.Preemadonna plans to leverage the recent USD 5.6 mn in Seed funding, raised in January 2021, to develop new product features and expand into additional markets. Upcoming initiatives include enhancing the Nailbot with more customizable design options and exploring partnerships with beauty retailers for broader distribution. The company aims to enter new geographic regions, particularly focusing on expanding its presence in Asia and Australia by late 2023.

## Funding rounds

- Seed, Jan 26, 2021, $5.6M — SOSV, Version One Ventures, Draper, Halogen, Two Small Fish Ventures, Telescopic Ventures, Garage Capital, Shrug Capital, Cleo Capital

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- Version One Ventures (https://capitalatlas.ai/funds/version-one-ventures) — Seed
- Draper (https://capitalatlas.ai/funds/draper) — Seed
- Halogen (https://capitalatlas.ai/funds/halogen) — Seed
- Two Small Fish Ventures (https://capitalatlas.ai/funds/two-small-fish-ventures) — Seed
- Telescopic Ventures (https://capitalatlas.ai/funds/telescopic-ventures) — Seed
- Garage Capital (https://capitalatlas.ai/funds/garage-capital) — Seed
- Shrug Capital (https://capitalatlas.ai/funds/shrug-capital) — Seed
- Cleo Capital (https://capitalatlas.ai/funds/cleo-capital) — Seed