# Practice

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/practice

- Industry: Software
- Headquarters: Montreal, Canada
- Website: www.practice.do
- Total disclosed funding: $2M
- Latest round: Seed (Dec 16, 2020)
- Investors on record: 1

## About

Practice is a client management software company that enhances operational efficiency for service-based businesses through innovative tools tailored for coaching, tutoring, and fitness sectors.Practice specializes in client management solutions and was founded by Julien Smith, who has a background in entrepreneurship. The company is headquartered in Montreal, Canada. In its latest funding round on October 28, 2021, Practice raised CAD 12.4 mn in Seed funding from individual investors, which accounts for the total amount raised to date.Practice offers a comprehensive client management software designed to streamline operations for service-based businesses. The core product facilitates project management, client communication, and financial tracking, targeting sectors such as coaching, tutoring, and fitness studios. Released in 2025, the software addresses common pain points by providing tools that help users manage contracts and forms efficiently while offering insights through a robust knowledge base. The client base consists of small to medium-sized enterprises across various geographical markets, including North America and Europe, enabling them to enhance productivity and scalability. By integrating features that replace traditional spreadsheets, Practice provides a more organized and accessible approach for professionals seeking to optimize their client interactions and service delivery.The revenue model for Practice is structured around subscription-based services, allowing clients to access the software through tiered pricing plans. Each plan offers different features catering to the unique needs of various business sizes and types, including flagship offerings that facilitate seamless client management. Transactions occur directly between the company and its clients, with users subscribing monthly or annually for continued access to the software and its updates. By providing scalable options, the company generates consistent revenue while maintaining a focus on enhancing user experience and satisfaction. These structured pricing tiers ensure that clients can select a plan that aligns with their operational requirements, thereby driving sustainable growth for Practice.Moving forward, Practice plans to leverage the CAD 12.4 mn raised in Seed funding to expand its team to 25 employees and enhance product development efforts. The company is focusing on launching new features for its software to better serve existing markets while strategically targeting expansion into additional geographic regions, including Europe and Asia, by 2025.

## Funding rounds

- Seed, Dec 16, 2020, $2M — Spacecadet Ventures

## Investors

- Spacecadet Ventures (https://capitalatlas.ai/funds/spacecadet-ventures) — Seed