# pr.co

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pr-co-b-v

- Industry: Software
- Headquarters: Amsterdam, Netherlands
- Website: www.pr.co
- Total disclosed funding: $0.4M
- Latest round: Seed (Mar 1, 2017)
- Investors on record: 2

## About

pr.co B.V. is a company that offers online newsroom solutions and PR software to businesses, enhancing their media relations and public visibility through a suite of integrated tools.Founded in 2013 in Amsterdam, Netherlands, pr.co B.V. focuses on providing innovative PR solutions. The company, founded by Sabine de Witte, has successfully secured EUR 0.4 million in Seed funding in March 2017, led by Optima Investments, with additional support from WoodWing Ventures. With only one recorded deal, pr.co operates solely under its own brand without any subsidiaries.PR.co specializes in providing comprehensive online newsroom solutions and PR software tailored for businesses aiming to enhance their media relations and public presence. Their core offerings include a robust content management system (CMS) designed for seamless publication of PR content, a customer relationship management (CRM) tool for effective stakeholder engagement, and collaboration tools that facilitate teamwork across global teams. These products aim to streamline the PR processes for a diverse client base, including startups, agencies, enterprises, and NGOs, by enabling them to manage media relations efficiently, publish news, and maintain clear communication with stakeholders. The platform serves a broad geographical market, extending its services to clients in North America, Europe, and Asia, allowing businesses to engage with audiences and journalists worldwide effectively.PR.co generates revenue through a subscription-based model, where clients pay for access to its suite of PR tools and services. This structure allows various types of businesses, from early-stage startups to multinational corporations, to leverage the platform according to their specific needs. Clients can opt for different pricing plans that align with their PR requirements, such as comprehensive access to the CMS for publishing news and managing media relations, or utilizing the CRM for targeted communications. The transaction structure reinforces a business-to-business (B2B) relationship, enabling organizations to enhance their outreach and media engagement strategies through PR.co's integrated tools. Flagship products include the online newsroom and publishing software, which are critical for clients focused on maintaining an active and engaging public presence.In March 2017, pr.co B.V. raised EUR 0.4 million in Seed funding led by new investor Optima Investments, with participation from WoodWing Ventures and other individual investors. The recent funding will be utilized to expand their product offerings and enhance their platform functionalities. pr.co aims to introduce new features in its PR tools by the end of 2023, targeting further expansion into North American and Asian markets to better serve its growing client base.

## Funding rounds

- Seed, Mar 1, 2017, $0.4M — WoodWing Ventures, Optima Investments

## Investors

- WoodWing Ventures (https://capitalatlas.ai/funds/woodwing-ventures) — Seed
- Optima Investments (https://capitalatlas.ai/funds/optima-investments) — Seed