# PPB Studios

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ppb-studios

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: http://www.ppbstudios.com
- Total disclosed funding: $14M
- Latest round: Series C (Feb 13, 2017)
- Investors on record: 10

## About

Based in South Korea, PPB Studios operates as a fashion and beauty company specializing in colored contact lenses, jewelry, and lifestyle accessories, catering to a diverse clientele across international markets.Founded in 2011 in Seoul, South Korea, PPB Studios focuses on fashion and beauty products. The company has completed 5 deals, with its most recent transaction occurring on May 2, 2022. In this deal, LB Investment and other unspecified investors acquired PPB Studios for KRW 40 billion. The total amount raised by the company reaches KRW 3,000 mn, primarily through an Add-on funding round.PPB Studios specializes in a diverse range of fashion and beauty products, with a core focus on colored contact lenses, jewelry, and lifestyle accessories. Their primary offerings include the Hapa Kristin line of colored contacts, which cater to consumers seeking eye beauty enhancements and fashionable aesthetics. Additionally, PPB Studios provides a selection of jewelry and home fashion products, appealing to a broad clientele that spans various demographics. The company’s products are well-received in multiple international markets, notably in the United States, Japan, China, and Southeast Asia, where they meet the demands of trend-conscious customers and businesses. By leveraging global content and cross-border supply chain management expertise, PPB Studios is positioned to bring next-generation brands to a diverse audience, transcending nationality and ethnicity.In the most recent year, 2024, PPB Studios generated revenue of KRW 21,773,705.6, with an EBITDA of KRW -1,974,365.7. The company generates revenue through a multi-faceted transaction structure that includes both direct-to-consumer sales and business-to-business partnerships. The company’s flagship products, including the Hapa Kristin colored contacts, are marketed through various sales channels, including online platforms and retail partnerships. Clients can purchase individual products at set prices, with options for bulk purchases by retailers or collaborations with beauty and fashion brands. This dual approach not only enhances revenue potential but also expands market reach, fostering lasting relationships with a diverse client base.PPB Studios is focusing on expanding its product range, with new colored contact lenses expected to launch by the end of 2024. The company plans to expand into new markets, targeting regions such as Europe and North America by 2025. The funds from the Add-on round, amounting to KRW 40 billion secured in May 2022, will be utilized to support product development and facilitate market entry initiatives.

## Funding rounds

- Series C, Feb 13, 2017, $6M — SL Investment, DSC Investment, The Wells Investment, Hana Securities
- Series B, Feb 1, 2016, $6.2M — Hanwha Investment, Shinhan Venture Investment, Korea Investment Partners, Mirae Asset Venture Investment
- Series A, May 1, 2015, $1.4M — Daesung Private Equity, Hanbit Investment Corporation

## Investors

- Daesung Private Equity (https://capitalatlas.ai/funds/daesung-private-equity) — Series A
- Hanbit Investment Corporation (https://capitalatlas.ai/funds/hanbit-investment-corporation) — Series A
- Hanwha Investment — Series B
- Shinhan Venture Investment (https://capitalatlas.ai/funds/shinhan-venture-investment) — Series B
- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series B
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series B
- SL Investment (https://capitalatlas.ai/funds/sl-investment) — Series C
- DSC Investment (https://capitalatlas.ai/funds/dsc-investment) — Series C
- The Wells Investment (https://capitalatlas.ai/funds/the-wells-investment) — Series C
- Hana Securities (https://capitalatlas.ai/funds/hana-securities) — Series C