# Poynt Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/poynt

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.poynt.com
- Total disclosed funding: $33M
- Latest round: Series B (Mar 6, 2015)
- Investors on record: 6

## About

Poynt Co. is an innovative commerce platform specializing in advanced point-of-sale (POS) solutions designed to streamline transactions for merchants across various channels, enhancing operational efficiency and customer engagement.Poynt Co. specializes in providing a comprehensive open commerce platform for merchants. Founded in 2013 and headquartered in Palo Alto, US, the company was led by Ray Tanaka, who has a history as a founder of other ventures. Poynt has successfully raised a total of USD 365.00 mn, with the latest funding round, a Trade Sale, taking place on December 16, 2020, when GoDaddy.com agreed to acquire Poynt from its investors including GV and Matrix Partners. This acquisition was valued at USD 365 mn, with USD 320 mn paid in cash at closing and USD 45 mn in deferred payments contingent on performance and employment conditions.Poynt primarily offers a comprehensive open commerce platform designed for merchants, featuring advanced point-of-sale (POS) solutions tailored for a variety of business needs. The core offering includes the Poynt Smart Terminal, which allows for seamless transactions across multiple channels, including in-store, mobile, and online sales. This solution supports an extensive range of customizable applications and services that merchants can integrate to enhance their operations, such as eCommerce capabilities and gift card processing. The platform facilitates easy installation and automated onboarding, enabling businesses to manage thousands of devices remotely, thereby streamlining day-to-day operations. Poynt's products cater to a diverse client base that spans various geographical markets, including the United States, Canada, and several countries in Latin America and Europe.Poynt generates revenue through a structured transaction model featuring subscriptions and partnerships with resellers and merchants. Merchants typically pay a monthly fee for access to the Poynt platform, which includes the use of hardware such as Smart Terminals and accompanying services. The company's revenue streams are bolstered by the optional apps and services that enhance the user experience, providing additional value to merchants. Specific pricing plans for these services are tailored to address the individual needs of clients and may vary based on the selected features and functionality. This structured approach allows Poynt to cultivate strong relationships with its partners and clients, ensuring a consistent flow of revenue through both direct sales and reseller channels.In the wake of the recent acquisition by GoDaddy, Poynt plans to leverage its resources to enhance its platform and expand its product offerings. The company is in the process of designing new features aimed at improving merchant operations, although specific release dates have not been disclosed. Additionally, Poynt is targeting expansion into new markets, particularly in Latin America and Europe, by the end of 2021, capitalizing on GoDaddy's extensive reach. The USD 365 mn from the Trade Sale acquisition will be utilized to support these initiatives, ensuring that Poynt can continue providing innovative solutions to its client base.

## Funding rounds

- Series B, Mar 6, 2015, $28M — Matrix Partners, Webb Investment Network, Nyca, StartX, Oak HC/FT
- Series A, Nov 19, 2013, $5M — Matrix Partners, GV, Webb Investment Network, Nyca

## Investors

- Matrix Partners (https://capitalatlas.ai/funds/matrix-partners) — Series A, Series B
- GV (https://capitalatlas.ai/funds/gv) — Series A
- Webb Investment Network (https://capitalatlas.ai/funds/webb-investment-network) — Series A, Series B
- Nyca (https://capitalatlas.ai/funds/nyca) — Series A, Series B
- StartX — Series B
- Oak HC/FT (https://capitalatlas.ai/funds/oak-hc-ft) — Series B