# PowerUp Money

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/powerup-money

- Industry: Financial Services
- Headquarters: Bengaluru, India
- Website: www.powerup.money/
- Total disclosed funding: $29M
- Investors on record: 8

## About

PowerUp Money is a financial technology company based in India, offering a mutual fund advisory platform that simplifies investment processes for users across various demographics.Founded in 2024 and headquartered in Bengaluru, India, PowerUp Money focuses on empowering investors through a digital platform dedicated to mutual fund advisory services. The company has successfully completed 2 deals, with its most recent funding round occurring in December 2025, where it raised USD 12 mn in a Series A round led by Peak XV Capital, supported by investors including Accel and Blume Ventures. The company was established to provide accessible wealth management solutions to retail investors in India.PowerUp Money offers a comprehensive mutual fund advisory platform designed to streamline the investment process for individuals across diverse demographics in India. The core product is a user-friendly mobile application that empowers users to make informed investment decisions by providing access to actionable insights derived from complex market data. This platform serves a wide range of end-users, including novice investors seeking to understand mutual funds and seasoned investors looking for sophisticated analytics to optimize their portfolios. The application integrates features such as personalized investment recommendations, performance tracking, and educational content aimed at simplifying investment decisions. Currently, PowerUp Money operates primarily within the Indian market, targeting retail investors who are increasingly seeking digital solutions for wealth management.PowerUp Money generates revenue through a subscription-based model, offering various pricing tiers that provide users access to enhanced features and tailored investment strategies. Clients may engage in direct transactions via the app, where they can subscribe to premium services that include in-depth analytics and personalized guidance from experienced financial advisors. The transaction structure is primarily B2C, catering directly to individual investors who wish to elevate their investment capabilities. The company’s flagship services are designed to support users in navigating the complexities of mutual fund investments effectively. By continually refining its offerings, PowerUp Money aims to foster long-term relationships with its client base while ensuring they have the necessary tools to build lasting wealth through informed decision-making.PowerUp Money plans to utilize the USD 12 mn raised in its Series A funding round to enhance its advisory and research capabilities, expand its Elite service, and develop new products. The company is also focusing on increasing its footprint in the Indian market with the aim of launching additional features in 2026 to attract a broader user base. With these initiatives, PowerUp Money seeks to solidify its position in the evolving landscape of digital wealth management.

## Funding rounds

- Round, Nov 3, 2026, $10M — Flourish Ventures, Accel, Blume Ventures, 8i Ventures, Kae Capital, Peak XV Partners, DeVC
- Series A, Dec 23, 2025, $12M — Accel, Blume Ventures, Kae Capital, Peak XV Capital, 8i Ventures, DeVC
- Seed, Jun 1, 2025, $7.2M — Accel, Blume Ventures, Kae Capital

## Investors

- Accel (https://capitalatlas.ai/funds/accel) — Seed, Series A
- Blume Ventures (https://capitalatlas.ai/funds/blume-ventures) — Seed, Series A
- Kae Capital (https://capitalatlas.ai/funds/kae-capital) — Seed, Series A
- Peak XV Capital — Series A
- 8i Ventures (https://capitalatlas.ai/funds/8i-ventures) — Series A
- DeVC (https://capitalatlas.ai/funds/devc) — Series A
- Flourish Ventures (https://capitalatlas.ai/funds/flourish-ventures)
- Peak XV Partners (https://capitalatlas.ai/funds/peak-xv-partners)