# Potloc

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/potloc

- Industry: Marketing/Advertising
- Headquarters: Montreal, Canada
- Website: www.potloc.com/
- Total disclosed funding: $39M
- Latest round: Series B (Dec 1, 2021)
- Investors on record: 7

## About

Potloc Inc. is a Canadian company specializing in survey solutions that harness advanced data collection methods to deliver valuable insights for consulting and private equity firms.Founded in 2013 in Montreal, Canada, Potloc Inc. focuses on providing innovative survey platforms that support B2B and B2C research across diverse industries. The company has successfully completed 7 deals, with the most recent funding round occurring on May 1, 2022. In this round, Potloc raised CAD 10 million in VENTURE DEBT from CIBC Innovation Banking, contributing to a total amount raised of CAD 25 million.Potloc offers a comprehensive all-in survey platform that leverages advanced data collection techniques to provide actionable insights for consulting firms and private equity (PE) firms. The core product enables clients to craft tailored surveys that target specific B2B and B2C respondents across various industries and geographical markets, including North America, Europe, and Asia-Pacific. Potloc's platform integrates quality controls and AI-powered analysis, which streamline the survey process from creation through to data visualization, ensuring high-quality data is delivered efficiently. By partnering with top consulting firms, Potloc enhances its service offerings, providing clients with industry-specific reports and studies. This approach helps businesses navigate market landscapes and make informed strategic decisions based on real-time data.Potloc generates revenue primarily through subscription-based models and project-based engagements with consulting firms and private equity clients. These transactions typically involve clients purchasing survey services, which are customized based on specific research objectives. Clients engage with Potloc to conduct commercial due diligence, market assessments, and consumer insights studies, which provide them with valuable data to inform investment and strategic decisions. The pricing structure includes various tiers based on the complexity and scope of the surveys, ensuring flexibility for clients of differing sizes and needs. Flagship offerings include tailored market research solutions, which are integral for firms seeking to enhance their competitive advantage with data-driven insights.In May 2022, Potloc Inc. raised CAD 10 million in VENTURE DEBT financing, part of a larger CAD 35 million funding round, which will be used to accelerate its go-to-market strategy in North America and Europe. The company plans to further develop its machine learning-driven social media sampling technology and expand its presence in these regions, aiming to enhance its product offerings and reach more clients by leveraging this recent funding.

## Funding rounds

- Series B, Dec 1, 2021, $20M — BDC Capital, Brightspark Ventures, Investment Quebec, Desjardins Capital, Cap Horn, Fonds Ecofuel, First Ascent Ventures
- Series A, Dec 9, 2020, $16M — Brightspark Ventures, Investment Quebec, Desjardins Capital, Cap Horn, Fonds Ecofuel
- Seed, Jun 19, 2018, $2.5M — Desjardins Capital, Cap Horn, Fonds Ecofuel
- Seed, Mar 27, 2017, $0.8M — BDC Capital

## Investors

- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Seed, Series B
- Desjardins Capital (https://capitalatlas.ai/funds/desjardins-capital) — Seed, Series A, Series B
- Cap Horn (https://capitalatlas.ai/funds/cap-horn) — Seed, Series A, Series B
- Fonds Ecofuel (https://capitalatlas.ai/funds/fonds-ecofuel) — Seed, Series A, Series B
- Brightspark Ventures (https://capitalatlas.ai/funds/brightspark-ventures) — Series A, Series B
- Investment Quebec (https://capitalatlas.ai/funds/investment-quebec) — Series A, Series B
- First Ascent Ventures (https://capitalatlas.ai/funds/first-ascent-ventures) — Series B