# Potential Motors

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/potential-motors

- Industry: Software
- Headquarters: Hanwell, Canada
- Website: www.potentialmotors.com
- Total disclosed funding: $5.8M
- Latest round: Seed (May 2, 2024)
- Investors on record: 5

## About

Founded in 2018 and based in Fredericton, New Brunswick, Canada, Potential Motors Inc. provides advanced off-road driving aids. In May 2024, the firm raised USD 2 million in Seed funding from returning investors Brightspark Ventures, New Brunswick Innovation Foundation (NBIF), and Build Ventures, with participation from investor Farpointe Investments. The round was part of a larger USD 8.5 million in Seed funding. The company was founded by Sam Poirier, who is leading the firm as CEO as of 2024.

Potential Motors offers a range of tech solutions including their Terrain Intelligence platform and Off-Road OS. Terrain Intelligence uses cameras, radar, and lidar to interpret and prepare for various terrains, while Off-Road OS automates driveline, suspension, and torque settings to optimize vehicle performance. Their technology is designed to be intuitive and applicable to diverse vehicle types, including off-road adventure vehicles, powersports, defense, and mining.

The company plans to use the May 2024 funding to drive the commercialization of its AI-powered perception solutions in the automotive, Powersports, mining, and defense sectors.?

## Funding rounds

- Seed, May 2, 2024, $1.5M — Brightspark Ventures, New Brunswick Innovation Foundation, Build Ventures, Time Ventures, Farpointe Investments
- Seed, Jun 1, 2020, $2.5M — Brightspark Ventures, New Brunswick Innovation Foundation, Build Ventures, Time Ventures
- Seed, May 6, 2020, $1.8M — Brightspark Ventures, New Brunswick Innovation Foundation, Build Ventures

## Investors

- Brightspark Ventures (https://capitalatlas.ai/funds/brightspark-ventures) — Seed
- New Brunswick Innovation Foundation (https://capitalatlas.ai/funds/new-brunswick-innovation-foundation) — Seed
- Build Ventures (https://capitalatlas.ai/funds/build-ventures) — Seed
- Time Ventures (https://capitalatlas.ai/funds/time-ventures) — Seed
- Farpointe Investments — Seed