# Potato Play Pte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/potato-play-pte

- Industry: Software
- Headquarters: Singapore
- Website: www.potatoplay.com
- Total disclosed funding: $7.3M
- Latest round: Series A (Oct 23, 2021)
- Investors on record: 4

## About

Potato Play Pte Ltd is a mobile game publisher that focuses on transforming popular Asian games into global phenomena, offering engaging gameplay experiences across diverse genres.Founded in 2018 in Singapore, Potato Play Pte Ltd specializes in mobile gaming. The company achieved its most recent funding round on October 23, 2021, raising USD 5.000 mn during a Series A led by Atlas Venture, BEENEXT, and Play Ventures, with new participation from Everblue Management. The company has raised a total of USD 5.000 mn, with a current valuation of USD 23.001 mn. Vincent Low, one of the founders, currently serves as CEO. The company has conducted a total of 3 deals since inception.Potato Play is a mobile game publisher specializing in transforming games from the Asian market into global successes, with core offerings including 'Merge Restaurant,' 'Cluck Avengers,' and 'Merge Friends.' 'Merge Restaurant' allows users to revitalize a neglected restaurant by merging items to create new furniture, decorations, and menu items. 'Cluck Avengers' is an IDLE RPG that encourages players to merge items to craft weapons and assemble teams of Avian Avengers, while 'Merge Friends' focuses on community rebuilding through item merging and trading. These games target mobile gamers across various demographics, available in international markets including the United States, Europe, and Southeast Asia.Potato Play generates revenue through the monetization of its mobile games, primarily via in-app purchases and advertisements. Players can engage with the games for free, with the option to purchase virtual items enhancing gameplay. The transaction structure is built on a direct-to-consumer model, where users download the games from app stores and interact directly with the publisher's offerings. The company emphasizes maximizing player engagement and retention to ensure consistent revenue streams from its flagship titles, which attract millions of downloads globally.In October 2021, Potato Play Pte Ltd raised USD 5.000 mn in Series A funding to support future growth initiatives. The company plans to hire new employees and develop its games to enhance its offerings. Additionally, it aims to expand into new geographic markets, targeting further opportunities in regions across Southeast Asia and beyond.

## Funding rounds

- Series A, Oct 23, 2021, $5M — Atlas Venture, BEENEXT, Everblue Management, Play Ventures
- Series A, Aug 6, 2020, $1.8M — Atlas Venture, BEENEXT, Play Ventures
- Seed, Jan 2, 2020, $0.5M — Play Ventures

## Investors

- Play Ventures (https://capitalatlas.ai/funds/play-ventures) — Seed, Series A
- Atlas Venture (https://capitalatlas.ai/funds/atlas-venture) — Series A
- BEENEXT (https://capitalatlas.ai/funds/beenext) — Series A
- Everblue Management — Series A