# PostBeyond

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/postbeyond

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.postbeyond.com
- Total disclosed funding: $4.8M
- Latest round: Series A (Jul 13, 2016)
- Investors on record: 3

## About

PostBeyond Inc. is a digital platform that facilitates employee advocacy and social selling, enabling companies to enhance brand engagement and visibility through employee participation on social media.PostBeyond Inc. was founded in 2013 in Toronto, Canada. The company specializes in providing tools that empower employees to share company content across their personal social media networks. In December 2021, PostBeyond was acquired by Influitive Corp. The acquisition is aimed at strengthening Influitive Corp.’s position in the employee advocacy industry. To date, the company has raised a total of USD 4.75 mn, with its latest funding round being a Series A round on December 8, 2021, led by Export Development Canada, Information Venture Partners, and Plaza Ventures.PostBeyond primarily offers an employee advocacy and social selling solution designed to enhance brand visibility and engagement through the active participation of employees on social media. The platform enables companies to empower their workforce to share relevant content across their personal social networks, thereby amplifying the reach of corporate messaging and driving measurable outcomes. By streamlining employee advocacy, PostBeyond addresses the challenge of expanding marketing reach without additional budgetary constraints, providing tools for analytics and performance tracking at multiple levels, including overall campaign effectiveness, post engagement, and individual user contributions. This solution caters to various industries and is utilized by a diverse clientele, including leading brands across North America, Europe, and Asia, aiming to leverage their employees’ social networks for better brand advocacy.PostBeyond operates on a subscription-based revenue model, where clients engage with the platform through various pricing plans tailored to their specific needs. These plans typically include access to core features, performance analytics, and support services aimed at maximizing the effectiveness of employee advocacy initiatives. Clients range from marketing teams to human resource departments within organizations, utilizing the platform to align their employees with the company's branding strategies and social selling efforts. Partnerships and integrations with other technology solutions further enhance the platform's capabilities, providing additional value to the client relationship. The specific pricing structures for these subscriptions are designed to accommodate varying organizational sizes and objectives, ensuring flexibility in how clients deploy the PostBeyond solution across their workforce.Looking ahead, PostBeyond intends to enhance its platform with new product features designed to further facilitate employee engagement and advocacy. The company is targeting expansion into new markets in Europe and Asia by the end of 2023, leveraging its recent funding to support these initiatives. The Series A funding will be utilized to strengthen its product development and marketing efforts, ensuring a robust entry into these new regions. The recent acquisition by Influitive Corp. will also play a critical role in expanding PostBeyond’s offerings to engage both customers and employees effectively.

## Funding rounds

- Series A, Jul 13, 2016, $4.8M — Export Development Canada, Plaza Ventures, Information Venture Partners

## Investors

- Export Development Canada — Series A
- Plaza Ventures (https://capitalatlas.ai/funds/plaza-ventures) — Series A
- Information Venture Partners (https://capitalatlas.ai/funds/information-venture-partners) — Series A