# POSpulse

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pospulse

- Industry: Software
- Headquarters: Berlin, Germany
- Website: www.pospulse.com
- Total disclosed funding: $3.4M
- Latest round: Series B (Jun 28, 2017)
- Investors on record: 3

## About

POSpulse GmbH is a data analytics company specializing in real-time market insights through a crowdsourcing platform, enabling businesses to enhance their market strategies effectively.Founded in 2014, POSpulse GmbH is based in Berlin, Germany, and provides market research services through a crowdsourcing platform. The company has successfully completed 4 deals, with its most recent funding round being a Series B in November 2018, raising EUR 3.00 mn from investors including FO Holding, Follow the Rabbit Ventures, and High-Tech Gruenderfonds. The current company valuation stands at EUR 12.413 mn. The CEO, Elena Bergmann-Eggeling, leads the firm.POSpulse specializes in providing real-time insights to optimize market strategies through a comprehensive suite of services, primarily centered around their crowdsourcing platform. This platform enables efficient data collection via a network of over 1 million active users who perform tasks like store checks, mystery shopping, and market analysis. The core offerings facilitate businesses in gathering precise information on product placements, promotional effectiveness, and customer feedback to drive sales performance at the point of sale (POS). Leveraging advanced technological features such as GPS tracking and AI-driven image recognition, POSpulse ensures high-quality data collection and analysis. Their clients include well-known brands across various sectors, such as retail and consumer goods, operating in markets throughout Europe, particularly Germany and beyond.POSpulse generates revenue through its subscription-based model, where clients pay for access to its data collection and analysis tools. Clients, which include major companies in sectors like retail and consumer goods, engage with POSpulse for tailored market insights and reporting solutions. Transactions typically involve the purchase of service packages that encompass varying levels of data access and reporting depth, allowing businesses to choose according to their specific needs. The offerings may include comprehensive reports, real-time dashboards, and customized analysis features, all designed to enhance decision-making processes. This structured approach helps firms optimize their marketing strategies and improve service standards while ensuring a streamlined flow of insights tailored to the unique demands of each client.POSpulse plans to utilize the funds raised in November 2018 to enhance its data collection capabilities and expand its market presence. The company is focused on developing new products that leverage advanced analytics for deeper market insights. Additionally, POSpulse aims to extend its operations into new geographic regions, targeting markets outside of Germany in the coming years to broaden its client base.

## Funding rounds

- Series B, Jun 28, 2017, $3.4M — High-Tech Gruenderfonds, Follow the Rabbit Ventures, FO Holding

## Investors

- High-Tech Gruenderfonds (https://capitalatlas.ai/funds/high-tech-gruenderfonds) — Series B
- Follow the Rabbit Ventures — Series B
- FO Holding — Series B