# Portify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/portify

- Industry: Software
- Headquarters: London, UK
- Website: www.portify.co
- Total disclosed funding: $11M
- Latest round: Series A (Dec 12, 2019)
- Investors on record: 3

## About

Portify Limited is a fintech company that offers innovative credit-building membership services, helping individuals enhance their credit scores without hard credit checks through personalized tools and guidance.Founded in 2017 and headquartered in London, UK, Portify Limited assists users in improving their credit health. The company has undergone a significant development, raising GBP 7 million in Series A funding on December 12, 2019, led by Redalpine Venture Partners, with participation from Entrepreneur First and Kindred Capital. The founders, Max Liddiard and Sho Sugihara, leveraged their expertise in the fintech sector to create a solution aimed at enhancing credit accessibility for users.Portify Limited provides a credit-building membership service aimed at improving individuals' credit scores without requiring a hard credit check. The core offering, Pave Membership, equips users with tools and personalized guidance to enhance their credit health. It focuses on crucial score factors like payment history and credit utilization, making it particularly beneficial for users new to credit or looking to repair their credit status. Portify operates primarily within the UK, catering to clients who need assistance with credit issues or those aiming to establish stronger credit histories. The platform allows users to access their credit scores from TransUnion and Equifax, fostering comprehensive credit management.Portify generates revenue through a subscription model, charging clients GBP 9 per month after an initial 14-day free trial for its credit-building service. This direct-to-consumer subscription structure allows users continuous access to essential tools and resources for credit improvement, specifically targeting individuals with limited or poor credit histories.Portify plans to utilize the recent GBP 7 million raised in Series A funding to expand its service offerings and reach in the credit-building market. Although specific upcoming products have not been disclosed, the company is actively exploring new product designs and potential launches. Portify aims to broaden its geographic footprint beyond the UK, targeting regions where credit access is a pressing issue, with detailed plans expected to emerge in the coming quarters.

## Funding rounds

- Series A, Dec 12, 2019, $9.3M — Redalpine, Entrepreneur First, Kindred Capital
- Seed, Jul 16, 2018, $1.8M — Entrepreneur First, Kindred Capital

## Investors

- Entrepreneur First (https://capitalatlas.ai/funds/entrepreneur-first) — Seed, Series A
- Kindred Capital (https://capitalatlas.ai/funds/kindred-capital) — Seed, Series A
- Redalpine (https://capitalatlas.ai/funds/redalpine) — Series A