# Popup Design S. de RL de CV

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/popup-design-s-de-rl-de-cv

- Industry: Retail
- Headquarters: Mexico City, Mexico
- Website: www.gaiadesign.com.mx
- Total disclosed funding: $65M
- Latest round: Series C (Sep 13, 2021)
- Investors on record: 12

## About

Based in Mexico, Popup Design S. de R.L. de C.V. specializes in modern furniture and design accessories, providing innovative solutions for contemporary living spaces across various markets.Popup Design S. de R.L. de C.V. focuses on creating stylish furniture and design elements. Founded in 2014 and headquartered in Mexico City, Mexico, the company has successfully executed five deals, with the most recent funding round occurring on September 13, 2021. During this Series C round, the company raised USD 50.00 mn, led by Softbank Latin America Ventures, alongside other investors. The CEO is Túlio Cambraia, and the firm was founded by Raffaello Starace.GAIA Design specializes in a diverse range of modern furniture and design accessories tailored to address the needs of contemporary living spaces. The company’s core product offerings include sofas, chairs, tables, desks, credenzas, consoles, beds, mattresses, rugs, lamps, and various decorative accessories. Designed with simplicity and modernity in mind, GAIA's products cater to functional living areas such as living rooms, dining rooms, bedrooms, studies, and offices. The brand emphasizes solutions that fit different stylistic preferences and spatial requirements, making it suitable for a wide demographic, including individual consumers and businesses in urban environments. GAIA operates in various geographical markets, providing products to customers across Mexico and potentially expanding into other regions as demand grows.GAIA Design generates revenue through direct-to-consumer sales, where customers can purchase products via their website or physical storefronts. Transactions typically occur via multiple payment methods, including cash, debit, and credit cards, allowing for flexibility in purchasing. The pricing structure accommodates different budgets, with flagship items such as the Marina three-seater sofa available at approximately USD 13,999. The company also engages in promotional activities, offering discounts on specific products, which can enhance sales volume. GAIA’s business model supports both retail and potential business-to-business transactions, catering to individual customers while also providing design services and solutions for commercial spaces.In September 2021, Popup Design S. de RL de CV raised USD 50.00 mn in Series C funding to enhance its operations. The company plans to utilize these funds to improve logistics infrastructure and establish new regional distribution centers. As part of its growth strategy, GAIA Design aims to introduce additional products designed for modern living and expand its presence into new markets within North America and possibly beyond, though specific dates for these expansions have not been disclosed.

## Funding rounds

- Series C, Sep 13, 2021, $50M — Inter-American Development Bank, Rise Capital, STRIVE, FJ Labs, Alpha4 Ventures, French Partners, Softbank Latin America Ventures, Amador Holdings, Inversiones Consolidadas SA
- Series B, Mar 1, 2018, $15M — Rise Capital, Cometa, Capital Invent, Alpha4 Ventures, Tresalia Capital Private Equity, French Partners
- Series A, Jun 1, 2015 — FJ Labs

## Investors

- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series A, Series C
- Rise Capital (https://capitalatlas.ai/funds/rise-capital) — Series B, Series C
- Cometa (https://capitalatlas.ai/funds/cometa) — Series B
- Capital Invent (https://capitalatlas.ai/funds/capital-invent) — Series B
- Alpha4 Ventures (https://capitalatlas.ai/funds/alpha4-ventures) — Series B, Series C
- Tresalia Capital Private Equity (https://capitalatlas.ai/funds/tresalia-capital-private-equity) — Series B
- French Partners (https://capitalatlas.ai/funds/french-partners) — Series B, Series C
- Inter-American Development Bank — Series C
- STRIVE (https://capitalatlas.ai/funds/strive) — Series C
- Softbank Latin America Ventures (https://capitalatlas.ai/funds/softbank-latin-america-ventures) — Series C
- Amador Holdings (https://capitalatlas.ai/funds/amador-holdings) — Series C
- Inversiones Consolidadas SA — Series C