# Populix Technology Pte.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/populix-technology-pte

- Industry: Marketing/Advertising
- Headquarters: Jakarta, Indonesia
- Website: www.populix.co
- Total disclosed funding: $15M
- Latest round: Series B (Apr 15, 2025)
- Investors on record: 9

## About

Populix Technology Pte. Ltd., based in Indonesia, is a market research firm that leverages AI to provide consumer insights and decision-support solutions for various sectors.Founded in 2018, Populix Technology Pte. Ltd. specializes in market research and consumer insights. The company is headquartered in Jakarta, Indonesia. The founders, Eileen K and Jonathan Benhi, have a background in technology and market research. Their focus has shifted towards enhancing research methodologies for businesses. In April 2025, Populix raised USD 4.3 million in Series B funding led by MSW Ventures, with participation from Acrew Capital, Altos Ventures, and Intudo Ventures. This funding is a part of their ongoing investment strategy to enhance their service offerings. The total amount raised by the firm stands at USD 4.3 million across multiple deals, with four significant funding rounds reported.Populix specializes in providing AI-driven market research and consumer insights solutions aimed at enhancing decision-making processes for businesses and academic institutions. The company's core offerings include customizable market research services, an AI-powered online survey platform, and comprehensive industry reports that address various market dynamics and trending issues. The platform enables clients to efficiently collect, analyze, and interpret data through online and face-to-face methodologies, targeting a broad spectrum of respondents across Indonesia. Populix serves a diverse clientele that includes individual researchers, MSME players, startups, local and multinational corporations, and academic institutions, facilitating their research efforts with tools designed to simplify data collection and analysis. The strategic focus is on the Indonesian market, where the company leverages a wide distribution network to connect clients with highly targeted and qualified respondents.In 2020, Populix generated revenue amounting to USD 209,401 with an EBITDA of USD -1,000,918. The company's revenue model is structured around subscription-based services, partnerships, and direct-to-consumer transactions. Clients engage with the company on a project basis, utilizing the AI-powered survey platform to conduct research tailored to their specific needs, which encompasses the development of questionnaires and data analysis. Each transaction typically involves a comprehensive service package that aligns with clients’ research objectives, ensuring a seamless experience from initial inquiry to final report delivery. While specific pricing plans for individual products and services remain proprietary, Populix emphasizes affordability and speed in its offerings to support both business and academic research needs.In April 2025, Populix Technology Pte. Ltd. raised USD 4.3 million in Series B funding led by MSW Ventures, aimed at enhancing research and development efforts and expanding market reach across Southeast Asia. The company plans to introduce new products tailored to the evolving needs of its clients, focusing on innovative features for its survey platform and expanding its service offerings in response to market demand. Through this funding, Populix aims to penetrate new geographic regions within Southeast Asia, enhancing its service capabilities and client engagement by targeted timelines. The strategic allocation of funds will involve strengthening technology infrastructure and expanding the team to support these initiatives.

## Funding rounds

- Series B, Apr 15, 2025, $4.3M — Altos Ventures, Intudo Ventures, Acrew Capital, MSW Ventures
- Series A, Jun 24, 2022, $10M — Altos Ventures, Gobi Partners, Pegasus Tech Ventures, Quest Ventures, Intudo Ventures, Acrew Capital, Brama One Ventures, Prasetia Dwidharma
- Seed, Dec 3, 2019, $1M — Gobi Partners, Pegasus Tech Ventures, Intudo Ventures

## Investors

- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Seed, Series A
- Pegasus Tech Ventures (https://capitalatlas.ai/funds/pegasus-tech-ventures) — Seed, Series A
- Intudo Ventures (https://capitalatlas.ai/funds/intudo-ventures) — Seed, Series A, Series B
- Altos Ventures (https://capitalatlas.ai/funds/altos-ventures) — Series A, Series B
- Quest Ventures (https://capitalatlas.ai/funds/quest-ventures) — Series A
- Acrew Capital (https://capitalatlas.ai/funds/acrew-capital) — Series A, Series B
- Brama One Ventures — Series A
- Prasetia Dwidharma (https://capitalatlas.ai/funds/prasetia-dwidharma) — Series A
- MSW Ventures (https://capitalatlas.ai/funds/msw-ventures) — Series B