# PopularMedia

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/popularmedia

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.popularmedia.com
- Total disclosed funding: $12M
- Latest round: Series C (Jul 9, 2008)
- Investors on record: 3

## About

PopularMedia, Inc. is a domain acquisition company specializing in premium digital assets to boost brand recognition and customer engagement in the media and communications industries.Founded in 2003 and headquartered in San Francisco, US, PopularMedia, Inc. focuses on the sale of the domain popularmedia.com. In June 2009, the company was acquired by StrongMail Systems, Inc., although financial terms were not disclosed. The firm has engaged in three deals to date, with the latest funding round being a SERIES C that raised USD 8.00 mn, led by DAG Ventures alongside other investors including Sequoia Capital and Steamboat Ventures, bringing the total amount raised to USD 8.00 mn and a current valuation of USD 41.54 mn.Popularmedia.com is a premium domain name marketed to enhance brand visibility and engagement in the media and communications sectors. The core offering revolves around the sale of the domain itself, which is positioned as an attractive asset for businesses seeking to establish a strong online presence. It is primarily marketed to clients in North America and Europe, with a seamless transaction process facilitated through an in-house platform called PDTransfer.The revenue model for Popularmedia.com is centered around direct sales of the domain, priced at USD 40,199, with options for installment payments. Customers have the choice between a one-time payment or a payment plan spanning 35 months, which includes an installment service fee. This B2B model primarily engages with organizations and individuals looking to enhance their digital branding through a premium domain, which includes value-added services like a free logo.As of now, there are no publicly disclosed upcoming product launches or geographic expansion plans. However, the recent funding from the SERIES C round will likely enable the company to strengthen its market positioning and enhance product offerings. The acquisition by StrongMail Systems, Inc. in June 2009 may also lead to strategic synergies that could promote future growth.

## Funding rounds

- Series C, Jul 9, 2008, $8M — Hong Shan, DAG Ventures, Steamboat Ventures
- Series B, Feb 9, 2007, $4.3M — Hong Shan, Steamboat Ventures

## Investors

- Hong Shan — Series B, Series C
- Steamboat Ventures (https://capitalatlas.ai/funds/steamboat-ventures) — Series B, Series C
- DAG Ventures (https://capitalatlas.ai/funds/dag-ventures) — Series C