# PopTip

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/poptip

- Industry: Software
- Headquarters: New York, US
- Website: www.poptip.com
- Total disclosed funding: $3M
- Latest round: Seed (May 1, 2013)
- Investors on record: 5

## About

PopTip is a research survey platform that provides social analytics and insights, enabling businesses to gather and interpret data from target audiences effectively.Founded in 2012, PopTip is based in New York, US, and specializes in research survey solutions. The company raised a total of USD 1.30 mn in funding through a SEED round led by Lerer Hippeau Ventures and RSE Ventures, with the most recent deal occurring on July 29, 2014. PopTip has successfully completed 4 deals since its inception.Poptip.com primarily focuses on providing research survey solutions and social analytics services. Their core offerings are designed to collect, analyze, and interpret data from target audiences, enabling businesses to gain meaningful insights into consumer preferences and behaviors. The platform facilitates the creation and distribution of surveys, providing clients with tools to engage users and gather feedback. The end-use cases address various market needs, including product development, customer satisfaction analysis, and brand perception studies. Poptip.com caters to a diverse client base that includes market researchers, brands, and organizations across various sectors such as retail, technology, and consumer goods, with a geographical focus on North America and Europe.Poptip.com generates revenue through a subscription-based model, allowing clients to access their survey and analytics tools. Clients typically engage in contracts that provide them with ongoing access to the platform's features, including advanced data analytics and reporting capabilities. Pricing structures may vary based on the scope of services utilized, including tiered plans that offer different levels of access to features. The structured transactions generally occur between the firm and its clients in a B2B context, with clients typically being businesses and organizations that require in-depth consumer insights. Key services associated with these transactions include the development and distribution of custom surveys, with potential add-ons for enhanced analytics and reporting services.As of now, PopTip has not announced any upcoming new products or specific plans for expansion into new markets or geographic regions. The recent SEED funding of USD 1.30 mn will be utilized to support its ongoing operations and potential future initiatives. In July 2014, PopTip was acquired by Palantir Technologies, which may influence its strategic direction moving forward.

## Funding rounds

- Seed, May 1, 2013, $1.3M — Lerer Hippeau Ventures, RSE Ventures
- Seed, Jun 5, 2012, $1.1M — Softbank Capital, Lerer Hippeau Ventures, BoxGroup, RSE Ventures
- Seed, Mar 14, 2012, $0.6M — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Seed
- Lerer Hippeau Ventures — Seed
- BoxGroup (https://capitalatlas.ai/funds/boxgroup) — Seed
- RSE Ventures (https://capitalatlas.ai/funds/rse-ventures) — Seed