# POPSUGAR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/popsugar

- Industry: Media
- Headquarters: San Francisco, US
- Website: www.popsugar.com
- Total disclosed funding: $47M
- Latest round: Series D (Feb 21, 2012)
- Investors on record: 3

## About

Founded in 2016 and based in San Francisco, US, POPSUGAR Inc. operates as a lifestyle media publisher for women. The company offers brands such as Popsugar., PS. Must have and Beauty by POPSUGAR. The company also offers multi-platform content on entertainment, fashion, beauty, fitness, food, and parenting.

## Funding rounds

- Series D, Feb 21, 2012, $0.8M — Institutional Venture Partners, Hong Shan
- Series D, Apr 13, 2011, $15M — Institutional Venture Partners, Hong Shan
- Series C, Jun 2, 2009, $16M — Hong Shan
- Series B, Jun 27, 2007, $10M — Hong Shan, NBCUniversal Media, LLC
- Series A, Oct 17, 2006, $5.4M — Hong Shan

## Investors

- Hong Shan — Series A, Series B, Series C, Series D
- NBCUniversal Media, LLC — Series B
- Institutional Venture Partners (https://capitalatlas.ai/funds/institutional-venture-partners) — Series D