# Poplar Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/poplar-technologies

- Industry: Internet
- Headquarters: UK
- Website: www.breakroom.cc
- Total disclosed funding: $6.7M
- Latest round: Seed (Aug 25, 2021)
- Investors on record: 5

## About

Poplar Technologies Ltd operates a job comparison platform that empowers workers with insights into employment conditions, enhancing transparency in various industries.Formed in 2018 and headquartered in the UK, Poplar Technologies Ltd focuses on worker-driven insights into employment conditions. The company has undergone a recent acquisition by ZipRecruiter, Inc. in August 2024, with no previous pivots or changes noted in its strategy. Founded by Anna Maybank, Christopher Wong, James Weiner, Justine Lookenott, and Tom Taylor, Anna Maybank serves as CEO. The company has raised a total of GBP 3.450 mn through a SEED funding round, with investors including Nomad Capital, Northzone, PROfounders Capital, Resolution Foundation, and Revent. The most recent deal occurred on 2024-08-08, and the current company valuation stands at GBP 15.917 mn.Poplar Technologies Ltd operates Breakroom, a job comparison platform that provides worker-driven insights into employment conditions. Its core offering, the Breakroom Quiz, collects anonymous feedback on workplace experiences, including environment, satisfaction, and compensation. The resulting Breakroom Ratings serve as benchmarks for job seekers. Targeting sectors such as fast food, retail, and delivery services, the platform encourages diverse employee participation, specifically within the United States, to enhance job market transparency.The revenue model for Poplar Technologies Ltd is anchored in partnerships with employers who utilize insights from employee feedback. These partnerships typically involve subscription agreements, enabling employers to access aggregated data from Breakroom Quiz responses. The focus is on B2B relationships, as companies leverage the platform to improve their employer branding and enhance job satisfaction among their workforce, although specific pricing plans are not publicly disclosed.Following the acquisition by ZipRecruiter, Inc. in August 2024, Poplar Technologies Ltd is expected to expand its offerings by integrating Breakroom's platform into the US market. The rationale behind this acquisition focuses on enhancing the job seeker experience with more comprehensive insights for informed decision-making. Specific upcoming product enhancements or geographical expansions have not been detailed, suggesting a concentrated effort on utilizing the recent funding to scale operations and reach more employees effectively.

## Funding rounds

- Seed, Aug 25, 2021, $4.7M — Northzone, PROfounders Capital, Nomad Capital, Revent, Resolution Foundation
- Seed, Feb 14, 2020, $2M — Northzone, PROfounders Capital

## Investors

- Northzone (https://capitalatlas.ai/funds/northzone) — Seed
- PROfounders Capital (https://capitalatlas.ai/funds/profounders-capital) — Seed
- Nomad Capital — Seed
- Revent (https://capitalatlas.ai/funds/revent) — Seed
- Resolution Foundation (https://capitalatlas.ai/funds/resolution-foundation) — Seed