# Popertee

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/popertee

- Industry: Internet
- Headquarters: Dublin, Ireland
- Website: www.popertee.com
- Total disclosed funding: $0.6M
- Latest round: Seed (Jun 2, 2017)
- Investors on record: 3

## About

Popertee Limited is an innovative company that specializes in leveraging technology to optimize retail spaces, facilitating meaningful connections between brands and consumers through unique advertising solutions.Founded in 2016 in Dublin, Ireland, Popertee Limited focuses on transforming retail environments by connecting brands with consumers through data-driven advertising solutions. The company has undergone strategic pivots to enhance its service offerings, but there are no known parent or subsidiary relationships. The founder of Popertee has a background in technology and entrepreneurship. In total, Popertee has completed 2 deals, with the most recent funding round occurring on June 30, 2018. They raised EUR 0.50 mn in a Seed round, with participation from investors including Enterprise Ireland, European Investment Fund, and Growing Capital. This round marked the total amount raised by the company.Popertee Limited operates as a technology-driven advertising platform that enables brands to utilize retail spaces effectively. The company's solutions focus on harnessing location-based data to create tailored advertising experiences that engage consumers in physical retail environments. By connecting brands with retail opportunities, Popertee delivers value through innovative marketing strategies that drive foot traffic and enhance brand visibility in targeted locations.Popertee generates revenue by charging brands for advertising placements and data analytics services within retail environments. Revenue is derived from the interactions facilitated between brands and consumers, with payments structured around the performance of advertising campaigns. While specific pricing plans are not disclosed, the revenue model indicates a strong correlation between client engagement and financial performance, positioning Popertee as a relevant player in the advertising market.Popertee Limited is focused on expanding its product offerings and market reach in the coming years. They are currently designing new advertising solutions tailored for the evolving retail landscape, with planned launches in early 2024. The company aims to penetrate new geographic markets, particularly in the UK and across Europe, with efforts to establish a presence by mid-2024. Recent funding from the Seed round in June 2018 will be utilized to support these initiatives, enhancing their technological capabilities and scaling operations to accommodate growth in demand.

## Funding rounds

- Seed, Jun 2, 2017, $0.6M — European Investment Fund, Enterprise Ireland, Growing Capital

## Investors

- European Investment Fund (https://capitalatlas.ai/funds/european-investment-fund) — Seed
- Enterprise Ireland (https://capitalatlas.ai/funds/enterprise-ireland) — Seed
- Growing Capital — Seed