# Popdust

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/popdust

- Industry: Software
- Headquarters: New York, US
- Website: www.popdust.com
- Total disclosed funding: $5.5M
- Latest round: Series A (Jun 4, 2012)
- Investors on record: 7

## About

Popdust is a digital media company specializing in music, film, and cultural commentary, providing a platform for emerging artists to showcase their work and narratives through editorial content and promotional opportunities.Founded in 2010 in New York, US, Popdust operates as a digital media company that serves as a promotional hub for artists in the music and entertainment industry. The company has participated in 3 funding deals, with the latest funding round being a Series A of USD 4.5 mn led by New Enterprise Associates on June 4, 2012, which raised a total of USD 4.5 mn. Popdust does not have reported subsidiaries or parent companies, and the founder's history is not detailed.Popdust specializes in music, film, and cultural commentary, delivering editorial content that includes interviews, reviews, and feature articles focused on emerging talent in the entertainment industry. The platform promotes artists by providing a space to release singles and music videos while discussing upcoming projects. Targeting music and culture enthusiasts predominantly in North America and Europe, Popdust has established a presence in the U.S. and Scandinavian markets, featuring artists such as Vilde Tuv and Spaceface.Popdust generates revenue through advertising partnerships and sponsored content, collaborating with brands aiming to engage with its audience of music and culture enthusiasts. The business model includes direct advertising and campaigns with artists and record labels, alongside affiliate marketing arrangements. Advertising pricing varies based on campaign scope, tailored to meet client needs, while aligning revenue strategies with trends in the digital media landscape.Following the Series A funding of USD 4.5 mn in June 2012, Popdust plans to utilize this capital to expand its editorial offerings and reach new audiences. The company is designing upcoming products aimed at enhancing user engagement and exploring new opportunities within the digital media space. Future plans include targeting expansion into emerging markets, particularly in Europe and Asia, with specific initiatives to be launched by the end of 2023.

## Funding rounds

- Series A, Jun 4, 2012, $4.5M — New Enterprise Associates, RRE Ventures, Softbank Capital, Project A
- Series A, Feb 3, 2011, $1M — RRE Ventures, Lerer Hippeau Ventures, SoftBank Group, Raptor Capital Management
- Seed, Jan 1, 2010 — RRE Ventures, Softbank Capital, Raptor Capital Management

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed, Series A
- Softbank Capital (https://capitalatlas.ai/funds/softbank-capital) — Seed, Series A
- Raptor Capital Management (https://capitalatlas.ai/funds/raptor-capital-management) — Seed, Series A
- Lerer Hippeau Ventures — Series A
- SoftBank Group — Series A
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series A
- Project A (https://capitalatlas.ai/funds/project-a) — Series A