# POP MEALS SDN. BHD.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pop-meals-sdn-bhd

- Industry: Food
- Headquarters: Kuala Lumpur, Malaysia
- Website: www.popmeals.com.my/
- Total disclosed funding: $24M
- Latest round: Series B (Dec 1, 2019)
- Investors on record: 15

## About

Based in Malaysia, POP MEALS SDN. BHD. specializes in food delivery services that enhance the dining experience through a mobile app, offering local dishes tailored to diverse customer preferences.Founded in 2015, POP MEALS SDN. BHD. operates from Kuala Lumpur, Malaysia, providing a digital platform for meal ordering. The founders, Christian Edelmann, Franco Fiori, Jonathan Weins, and Julián Lavié, have established a streamlined service that has seen significant engagement in urban areas. The company received Series B funding in December 2019, raising USD 18.00 mn from investors including Golden Equator Capital, JAFCO Asia, Partech, Rakuten Capital, White Star Capital, Woowa Brothers, and Y Combinator, marking a pivotal moment in its funding journey.Pop Meals specializes in providing a variety of food delivery services aimed at enhancing the dining experience for customers in Malaysia. Their core offerings include a user-friendly mobile application that facilitates the ordering of meals for delivery, pickup, or dine-in. The app showcases an extensive menu featuring popular local dishes, such as Salted Egg Buttermilk Chicken and Mee Kari, which are designed to cater to the tastes of a diverse clientele. The service targets food enthusiasts seeking convenience and value, allowing users to order meals in just a few taps while also providing opportunities to earn rewards on orders. Pop Meals serves the Malaysian market, particularly in urban areas, and has garnered attention for its technology-driven approach to food delivery, effectively addressing the growing demand for convenient dining solutions.Pop Meals generates revenue primarily through a direct-to-consumer model enabled by its mobile application. Customers place orders for meals, which are priced competitively to attract a broad audience. The company employs a transactional structure where users can select from various meal options and complete their orders with integrated payment solutions within the app. For instance, a typical transaction involves a customer ordering a meal from the menu, completing the payment process, and then receiving their food via delivery or choosing to pick it up. Flagship offerings include the signature Salted Egg Buttermilk Chicken and limited-time Ramadan meal sets, each priced to enhance value while promoting repeat business. The pricing strategy is designed to appeal to a wide range of consumers, fostering customer loyalty and encouraging frequent orders.In December 2019, Pop Meals raised USD 18.00 mn in Series B funding to further develop its operating system. The company aims to enhance its digital platform while considering expansion into new markets within Asia. Specific regional targets have not been disclosed, but efforts are underway to identify potential growth areas. The recent funding will support these initiatives, facilitating the design and launch of new products to improve customer engagement and satisfaction.

## Funding rounds

- Series B, Dec 1, 2019, $18M — Partech Partners, Y Combinator, JIF Capital, Korea Investment Partners, White Star Capital, Rakuten Capital, Golden Equator Capital, Woowa Brothers
- Series A, Feb 1, 2019, $5M — Partech Partners, Y Combinator, UpHonest Capital, Atami Capital
- Seed, May 3, 2017, $0.6M — Asia Venture Group, NFQ Capital, Ennea VC
- Seed, Aug 18, 2016, $0.7M — Grupara, East Ventures, Asia Venture Group, NFQ Capital

## Investors

- Grupara — Seed
- East Ventures (https://capitalatlas.ai/funds/east-ventures) — Seed
- Asia Venture Group — Seed
- NFQ Capital (https://capitalatlas.ai/funds/nfq-capital) — Seed
- Ennea VC — Seed
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series A, Series B
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series A, Series B
- UpHonest Capital (https://capitalatlas.ai/funds/uphonest-capital) — Series A
- Atami Capital (https://capitalatlas.ai/funds/atami-capital) — Series A
- JIF Capital (https://capitalatlas.ai/funds/jif-capital) — Series B
- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series B
- White Star Capital (https://capitalatlas.ai/funds/white-star-capital) — Series B
- Rakuten Capital (https://capitalatlas.ai/funds/rakuten-capital) — Series B
- Golden Equator Capital (https://capitalatlas.ai/funds/golden-equator-capital) — Series B
- Woowa Brothers — Series B