# POP

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pop-2

- Industry: Software
- Headquarters: Bangalore, India
- Website: www.popclub.co
- Total disclosed funding: $2.4M
- Latest round: Seed (Jun 19, 2024)
- Investors on record: 1

## About

Based in Karnataka, India, and co-founded by Bhargav Errangi in 2023, POPtech Growth Pvt. Ltd. doing business as POP, operates as a provider of financial and payment software for shopping purchases and rewards. In June 2024, POPtech Growth Pvt. Ltd. raised USD 2.4 million in seed funding led by investor India Quotient. The firm as of June 2024, has added over 500 brands to its network, including mCaffeine, HUL-owned Simple Skin Care, Adil Qadri, Anveshan, Two Brothers Organic Farms, Epigamia, etc.

The company redefines UPI payments with its POPcoins reward system, offering 2% cashback on every UPI transaction. Founded to enhance consumer engagement, POPclub simplifies digital payments by rewarding users with POPcoins, where 1 POPcoin equals ?1, fostering a seamless shopping experience across a selection of direct-to-consumer (D2C) brands. The firm has also expanded its ecosystem to include the POPshop, enabling users to explore and purchase trial-sized products using earned POPcoins. Additionally, the firm also offers a POPclub Credit Card that enhances customer benefits, offering 15% POPcoins on every ?100 spent with zero joining fees.

The company plans to utilize the June 2024 funding to accelerate its service features and offerings.

## Funding rounds

- Seed, Jun 19, 2024, $2.4M — India Quotient

## Investors

- India Quotient (https://capitalatlas.ai/funds/india-quotient) — Seed