# Pontiflex

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pontiflex

- Industry: Marketing/Advertising
- Headquarters: Brooklyn, US
- Website: www.pontiflex.com
- Total disclosed funding: $8.8M
- Latest round: Series B (Apr 15, 2009)
- Investors on record: 3

## About

Pontiflex Inc. is a digital marketing firm focused on customer acquisition, offering a variety of services that optimize lead generation and client engagement through innovative technologies.Founded in 2006 and headquartered in Brooklyn, US, Pontiflex Inc. specializes in effective digital marketing solutions. The company has undergone a pivotal acquisition, with Crossboard Media being sold to Pontiflex in January 2015. The firm has raised a total of USD 2.75 mn over several funding rounds, with its latest being a Venture Debt round amounting to USD 1.25 mn. The company has completed 8 deals to date.Pontiflex Inc. excels in customer acquisition through a comprehensive suite of digital marketing services. These include lead generation, email marketing, push notifications, SMS marketing, newsletters, and display advertising. Their core offerings focus on high-quality lead generation, utilizing methodologies like Single Opt-In (SOI), Double Opt-In (DOI), and Full Web Forms. Through proprietary technology, Pontiflex delivers personalized marketing solutions that enhance user engagement and increase conversion rates, primarily serving clients in the US across various industries that emphasize direct consumer interaction and data-driven strategies.Pontiflex Inc. generates revenue through its lead generation, email rental, and display advertising services. Its revenue model is based on partnerships and direct client engagements where advertisers compensate for access to its extensive, opted-in user database. Clients typically purchase advertising space or tailored lead generation services aimed at specific demographics, with the company's proprietary Pathfinder technology amplifying the effectiveness of these marketing efforts. Pontiflex upholds a strong commitment to compliance and data integrity, fostering reliable and productive exchanges with its clientele.Pontiflex Inc. is strategically focused on expanding its service offerings and entering new markets. Following the acquisition of Crossboard Media in January 2015, the company plans to leverage its enhanced capabilities to develop innovative products aimed at improving customer engagement. With the recent funding from the Venture Debt round, the company intends to bolster its existing services and explore opportunities in emerging markets, aiming to reach new clients in diverse industries by the end of 2025.

## Funding rounds

- Series B, Apr 15, 2009, $6.3M — RRE Ventures, NAV.VC, GSA Venture Partners
- Series A, Apr 30, 2008, $2.5M — NAV.VC, GSA Venture Partners

## Investors

- NAV.VC (https://capitalatlas.ai/funds/nav-vc) — Series A, Series B
- GSA Venture Partners (https://capitalatlas.ai/funds/gsa-venture-partners) — Series A, Series B
- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Series B