# PONGO

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pongo

- Industry: Marketing/Advertising
- Headquarters: Hong Kong, Hong Kong SAR - China
- Website: www.pongoshare.com
- Total disclosed funding: $7.7M
- Latest round: Series A (Feb 21, 2021)
- Investors on record: 3

## About

PONGO, based in China, operates as an online platform providing digital and content marketing services aimed at enhancing brand visibility and customer engagement across various digital channels.Founded in 2020, PONGO specializes in digital marketing solutions. The company is headquartered in Hong Kong and was established by Ludwig Jamet, who has a background in entrepreneurial ventures. In February 2021, PONGO successfully raised RMB 50 million in a Series A funding round, led by investors including China Milestone Investment Management and Lenovo Venture Capital, totaling RMB 50 million in funding.PONGO offers a comprehensive suite of digital and content marketing services, specializing in enhancing brand visibility and engagement across various platforms. Their core products include Livestream E-commerce, TikTok Marketing, Influencer Marketing, Performance Marketing, and Content Creation services. These offerings address the increasing demand for effective online engagement strategies in the e-commerce sector, providing brands with tools to optimize sales and brand presence. PONGO's client base primarily consists of brands looking to enhance their market reach, particularly in Southeast Asia, including Malaysia and Indonesia, as well as China, where they leverage local insights and trends to tailor their services. The end users of PONGO's services include both businesses aiming to boost their online presence and consumers who benefit from enhanced brand interactions through innovative marketing strategies.PONGO's revenue generation model is primarily based on performance-driven marketing solutions and service partnerships. The company engages clients on a B2B basis, providing customized marketing strategies that align with specific business goals. Revenue is generated through a combination of service fees for campaign management, subscription-based models for ongoing marketing support, and fees associated with influencer partnerships. Transactions typically involve negotiated service packages that may include multiple marketing services bundled together, allowing clients to choose tailored solutions that best fit their needs.PONGO's recent funding of RMB 50 million from investors such as SMZDM.COM and Lenovo Venture Capital will be utilized to further enhance their product offerings and expand into new markets. The company is exploring the launch of new services focused on advanced data analytics and customer engagement strategies by mid-2022. Additionally, PONGO aims to increase its footprint in Southeast Asia, specifically targeting markets in Thailand and Vietnam by the end of 2022.

## Funding rounds

- Series A, Feb 21, 2021, $7.7M — Lenovo Capital and Incubator Group, SMZDM.COM, China Milestone Investment Management

## Investors

- Lenovo Capital and Incubator Group (https://capitalatlas.ai/funds/lenovo-capital-and-incubator-group) — Series A
- SMZDM.COM — Series A
- China Milestone Investment Management — Series A