# POLED

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/poled

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.poled.co.kr
- Total disclosed funding: $11M
- Latest round: Series A (Nov 23, 2021)
- Investors on record: 10

## About

POLED is a South Korean company specializing in innovative baby care products designed to simplify bathing and caregiving tasks for parents of infants and toddlers.Founded in 2019 and headquartered in Seoul, South Korea, POLED focuses on developing practical solutions for parenting challenges. The company has completed a total of 4 deals, with its most recent funding round being a Series A in November 2021, where they raised KRW 4 billion from CTK Investment, ES Investor, Lotte Ventures, and T Investment. There is no information indicating any past mergers or pivots in business strategy.??? specializes in a diverse range of baby products, primarily focusing on enhancing the bathing and caregiving experience for infants and toddlers. Their flagship offerings include innovative solutions like the HUGBEAR shower handle and the AIRLUV ventilation seat, designed to simplify tasks such as bathing, diaper changing, and clothing dressing. These products cater to the needs of parents with young children, particularly addressing the challenges they face during daily routines. The company aims to provide convenience and safety through thoughtful design, with a notable emphasis on ease of assembly and user-friendly features. ??? products are marketed primarily in South Korea and other regions where parents seek reliable and stylish baby care solutions.The revenue model for ??? is structured around direct sales to consumers and partnerships with retailers. The company facilitates transactions through an online platform, where customers can purchase products directly, enjoying a streamlined shopping experience. For example, the HUGBEAR shower handle is offered at a price point that reflects its innovative design and functionality, appealing to parents looking for quality baby products. Additionally, ??? engages in promotional events that drive sales, including discounts and limited-time offers, enhancing customer engagement. Their approach combines competitive pricing with attractive product offerings, ensuring they meet the demands of modern parents while generating consistent sales revenue.In November 2021, POLED raised KRW 4 billion in Series A funding, which will support the expansion of its premium product lineup suitable for domestic baby goods and living goods. The company plans to introduce new products and enhance its market presence. Specific details on upcoming product launches or additional geographic markets are not provided; however, the capital raised will be instrumental in driving these future initiatives.

## Funding rounds

- Series A, Nov 23, 2021, $3.3M — ES Investor, CTK Investment, T Investment, Lotte Ventures
- Series A, Dec 22, 2020, $7.3M — DSC Investment, Posco Investment, JB Investment, L&S Venture Capital, Kolon Investment, Schmidt

## Investors

- DSC Investment (https://capitalatlas.ai/funds/dsc-investment) — Series A
- Posco Investment (https://capitalatlas.ai/funds/posco-investment) — Series A
- JB Investment (https://capitalatlas.ai/funds/jb-investment) — Series A
- L&S Venture Capital (https://capitalatlas.ai/funds/l-s-venture-capital) — Series A
- Kolon Investment (https://capitalatlas.ai/funds/kolon-investment) — Series A
- Schmidt (https://capitalatlas.ai/funds/schmidt) — Series A
- ES Investor (https://capitalatlas.ai/funds/es-investor) — Series A
- CTK Investment (https://capitalatlas.ai/funds/ctk-investment) — Series A
- T Investment (https://capitalatlas.ai/funds/t-investment) — Series A
- Lotte Ventures (https://capitalatlas.ai/funds/lotte-ventures) — Series A