# Poinz

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/poinz

- Industry: Software
- Headquarters: Zurich, Switzerland
- Website: www.poinz.ch
- Total disclosed funding: $1M
- Latest round: Seed (May 13, 2019)
- Investors on record: 2

## About

Poinz AG operates an innovative cashback platform, allowing users to earn cashback on purchases from partnered brands, both online and in-store, enhancing consumer shopping experiences.Founded in 2012 in Zurich, Switzerland, Poinz AG focuses on providing a cashback system that connects consumers with popular brands. The company was led by Robert Blum, who has a history of founding and managing various ventures. In May 2019, Poinz AG raised USD 1 million in Seed funding, with Swiss Founders Fund as the lead investor and participation from FortyOne Group. The total amount raised by Poinz AG amounts to USD 1 million after this latest funding round.Poinz AG offers a comprehensive cashback platform that enables users to earn cashback on purchases from over 400 partner brands, both online and in physical stores. Their primary service revolves around directing customers to official online shops, earning commissions on transactions, a significant portion of which is returned to users as cashback. Poinz also provides digital vouchers, a credit card service for global cashback, and a browser extension for simplified online cashback earnings. The platform is available throughout Switzerland and serves over 200,000 active users.Poinz AG generates revenue mainly through partnerships with various retailers and brands that pay commissions for transactions made on their platform. This B2C model allows users to earn cashback directly on their purchases, while B2B transactions arise from partnerships that increase traffic and sales for brands. Additionally, the sale of digital vouchers contributes to their revenue, enabling users to redeem savings while earning cashback, thus establishing a sustainable revenue ecosystem.Looking ahead, Poinz AG plans to leverage its recent Seed funding of USD 1 million raised in May 2019 to enhance its service offerings and expand its market presence. The company aims to develop new products aimed at improving user engagement and is exploring potential expansions into new geographic regions beyond Switzerland. Specific timelines for these initiatives or the targeted markets have not been disclosed yet, but the focus remains on utilizing the fresh capital to support these growth strategies.

## Funding rounds

- Seed, May 13, 2019, $1M — Swiss Founders Fund, FortyOne Group

## Investors

- Swiss Founders Fund (https://capitalatlas.ai/funds/swiss-founders-fund) — Seed
- FortyOne Group (https://capitalatlas.ai/funds/fortyone-group) — Seed