# PointWorthy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pointworthy

- Industry: Consumer Services
- Headquarters: Bethesda, US
- Website: www.pointworthy.com
- Latest round: Seed (Sep 13, 2013)
- Investors on record: 1

## About

PointWorthy is a digital platform that enhances charitable engagement through e-Gift card functionalities, enabling users to seamlessly convert card codes into donations for non-profit organizations.PointWorthy, founded in 2012 by Luis Derechin, is headquartered in Bethesda, US. The company operates with a singular focus on promoting charitable contributions by allowing users to input e-Gift card codes for donations. In September 2013, PointWorthy secured Seed financing from Acceleprise Ventures, further solidifying its operational strategy in the e-Gift card space.PointWorthy primarily offers a digital platform that integrates e-Gift card functionalities aimed at enhancing charitable contributions and engagement for non-profit organizations. Their core service allows users to enter e-Gift card codes, which are then converted into donations, effectively streamlining the donation process for both end-users and non-profits. The platform serves a diverse customer base that includes non-profit organizations seeking to boost fundraising efforts, reward providers interested in corporate social responsibility, and individuals looking to donate with convenience. PointWorthy's services are available across multiple geographical markets, notably facilitating charitable contributions in states such as California, Texas, and New York, among others.PointWorthy's revenue model is structured around transactions facilitated through their e-Gift card service. As users input e-Gift card codes, a portion of the card's value is allocated to the designated non-profit organizations, generating revenue through transaction fees or partnerships with various reward providers. The firm engages in B2B partnerships, collaborating with retailers and businesses that offer e-Gift cards as part of their marketing strategies, resulting in mutual benefits. Pricing plans for their service involve a percentage of each transaction or a flat fee arrangement, though specific costs are not disclosed.PointWorthy plans to enhance its platform with new features and is exploring expansion into additional geographical markets. Specific target regions have not been disclosed, but the company is focused on broadening its reach by leveraging its recent Seed financing completed in September 2013. The funding will support product development and marketing strategies to increase user engagement and contribute to charitable causes.

## Funding rounds

- Seed, Sep 13, 2013 — Forum Ventures

## Investors

- Forum Ventures (https://capitalatlas.ai/funds/forum-ventures) — Seed