# Pointsville

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pointsville

- Industry: Software
- Headquarters: Wilmington, US
- Website: www.pointsville.com
- Total disclosed funding: $10M
- Latest round: Series A (Aug 25, 2025)
- Investors on record: 9

## About

Pointsville, LLC, based in the US, specializes in innovative solutions for alternative asset digitization and customer loyalty, facilitating efficient management of digital assets and engaging loyalty programs for a diverse clientele.Founded in 2020 in Wilmington, US, Pointsville, LLC focuses on alternative asset digitization and loyalty solutions. The company has conducted one deal as of September 4, 2025. Its founder has a history of entrepreneurial ventures, although specific details are unavailable.Pointsville specializes in two primary areas: alternative asset digitization and loyalty solutions. Their alternative asset digitization product offers a comprehensive suite of tools designed to facilitate the entire lifecycle of digital asset management, including issuance and regulatory compliance. This product enables brands and businesses to convert traditional assets into digital forms, enhancing liquidity and operational efficiency. Additionally, Pointsville's loyalty solutions empower businesses to create engaging loyalty programs from the ground up, aimed at increasing customer engagement and driving sales through interactive experiences. Pointsville serves a diverse clientele, including organizations in various sectors with notable partnerships in the sports industry, such as collaborations with the Pittsburgh Pirates, and reaches a global audience in regions embracing digital financial technologies.Pointsville's revenue model revolves around partnerships and service agreements with various clients looking to utilize digital asset technologies and loyalty programs. Transactions typically involve B2B relationships where businesses engage Pointsville’s platforms to launch and manage digital assets or loyalty initiatives. The company engages in structured agreements that may include subscription models for access to its services or one-time fees for specific project implementations, generating revenue from fees associated with asset digitization and loyalty program setup alongside ongoing management services. In August 2025, Pointsville, LLC raised USD 10 million in series A funding led by new investor Valor Capital Group, with participation from other new investors Tether International, S.A. de C.V., Votorantim S.A, Superscrypt, SNZ Capital, Credit Saison Co.,Ltd, K2 Integrity Holdings, Inc., Citrino Ventures, and Dynamo Administracao de Recursos. Individual investors also participated in the round. with the funds set to bolster its growth and expansion strategy. The company aims to develop new products and enhance their existing services while targeting expansion into additional markets globally. Specific geographic regions and timelines for these plans are yet to be disclosed.

## Funding rounds

- Series A, Aug 25, 2025, $10M — Valor Capital Group, Credit Saison Co.,Ltd., Votorantim S.A, K2 Integrity Holdings, Inc., SNZ Capital, Dynamo, Superscrypt, Citrino Ventures, Tether International, S.A. de C.V.

## Investors

- Valor Capital Group (https://capitalatlas.ai/funds/valor-capital-group) — Series A
- Credit Saison Co.,Ltd. — Series A
- Votorantim S.A — Series A
- K2 Integrity Holdings, Inc. — Series A
- SNZ Capital (https://capitalatlas.ai/funds/snz-capital) — Series A
- Dynamo — Series A
- Superscrypt (https://capitalatlas.ai/funds/superscrypt) — Series A
- Citrino Ventures (https://capitalatlas.ai/funds/citrino-ventures) — Series A
- Tether International, S.A. de C.V. — Series A