# PointCheckout Holding Company

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pointcheckout-holding-company

- Industry: Software
- Headquarters: Dubai, United Arab Emirates
- Website: www.pointcheckout.com
- Total disclosed funding: $0.6M
- Latest round: Seed (Apr 10, 2019)
- Investors on record: 5

## About

Based in the UAE, PointCheckout Holding Company Ltd operates a platform that allows consumers to use their loyalty reward points for online purchases, enhancing the value of customer loyalty programs.PointCheckout Holding Company Ltd is focused on providing a platform that enables customers to redeem their loyalty points for purchases. The company was founded in 2017 in Dubai, United Arab Emirates, and has completed a total of 3 deals. Its latest funding round was a Seed round, raising USD 0.60 mn from investors including 500 Global, Arzan Venture Capital, Dtec Ventures, Dubai Angel Investors, and Hala Ventures. The CEO of the company is Bashar Saleh, while Tarek Ghobar is the founder.PointCheckout's primary offering is a streamlined platform that enables consumers to utilize their accumulated reward points and miles for online purchases. The system enhances the value of loyalty programs by allowing users to pay directly with their points at various leading retailers, unlocking otherwise unused rewards. The service primarily targets individuals who frequently shop and have accrued loyalty points, aiming to maximize their benefits. Currently, PointCheckout operates in markets outside the United States, focusing on regions where reward programs are popular.PointCheckout's revenue model is based on transaction fees from its platform users, including both consumers and retailers. When a consumer uses reward points for a purchase, PointCheckout processes the transaction and receives a fee from the merchant. This model generates revenue to support ongoing platform development and marketing efforts. Additionally, the company may partner with retailers to integrate its payment solution into their e-commerce platforms, thus expanding its market reach and providing retailers with a competitive edge.In Q4 2023, PointCheckout plans to utilize proceeds from its latest Seed funding round of USD 0.60 mn to enhance its platform and expand into new markets. The company is examining opportunities to introduce new products aimed at increasing user engagement and satisfaction. As part of its growth strategy, PointCheckout will target regions with robust loyalty programs, seeking to establish a presence by mid-2024. Additionally, in October 2023, 500 Global exited its stake in PointCheckout Holding Company Ltd.

## Funding rounds

- Seed, Apr 10, 2019, $0.6M — 500 Global, Arzan Venture Capital, Dubai Angel Investors, Hala Ventures, Dtec Ventures

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Arzan Venture Capital (https://capitalatlas.ai/funds/arzan-venture-capital) — Seed
- Dubai Angel Investors (https://capitalatlas.ai/funds/dubai-angel-investors) — Seed
- Hala Ventures (https://capitalatlas.ai/funds/hala-ventures) — Seed
- Dtec Ventures (https://capitalatlas.ai/funds/dtec-ventures) — Seed