# PointAI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pointai

- Industry: Software
- Headquarters: Noida, India
- Website: www.tryndbuy.com
- Latest round: Seed (Nov 21, 2018)
- Investors on record: 2

## About

Try and Buy Fashion Design Private Limited, trading under the name PointAI is an innovative online retailer specializing in a wide range of clothing solutions for all genders and ages, utilizing a unique Virtual Trial Room experience to enhance customer satisfaction. Founded in 2018 in Noida, India, Try and Buy Fashion Design Private Limited, trading under the name PointAI offers an engaging virtual shopping experience for apparel. In October 2025, PointAI raised INR 470 million in pre-series A funding led by new investor Yali Capital, with participation from other new investors Tremis Capital, PeerCapital and Titan Capital. Individual investors also particpated in the round. The founder and CEO, Nitin Vats, has previously led efforts in the fashion retail sector.Try And Buy Fashion specializes in offering a comprehensive range of clothing solutions, including apparel for women, men, boys, and girls. Their core offerings encompass suiting and shirting options that leverage a unique Virtual Trial Room experience, enabling customers to visualize how garments fit before making a purchase. This innovative approach addresses common consumer challenges in online shopping, such as sizing uncertainty and the inability to try on clothing. The company caters to a diverse clientele spread across multiple geographical markets, including India, the United States, the United Kingdom, and China. By providing tailored fashion solutions that enhance user experience, Try And Buy Fashion positions itself effectively within the online fashion retail space.Revenue generation for Try And Buy Fashion is driven through direct-to-consumer transactions facilitated via their online platform. Customers engage with the brand through a seamless purchasing process, where they can explore a variety of clothing options and utilize the Virtual Trial Room feature to make informed decisions. The company’s transactional structure is primarily B2C, focusing on individual sales rather than wholesale or subscription models. As customers navigate through the product offerings, they select items based on their preferences, leading to direct purchases.  The company will use the October 2025 funding to accelerate product innovation, strengthen AI capabilities, and expand its market presence in India and globally.

## Funding rounds

- Seed, Nov 21, 2018 — SOSV, Orbit Ventures

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- Orbit Ventures (https://capitalatlas.ai/funds/orbit-ventures) — Seed