# PocketMath

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pocketmath

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.pocketmath.com
- Total disclosed funding: $10M
- Latest round: Series A (Nov 24, 2014)
- Investors on record: 1

## About

PocketMath is a digital advertising platform that enables targeted marketing on mobile applications and websites through advanced programmatic advertising technology, enhancing campaign effectiveness for businesses.PocketMath operates as a digital advertising platform focused on programmatic advertising. The company is based in San Francisco, US. In November 2014, they raised USD 10.00 mn in a Series A funding round led by Rakuten Capital, marking a pivotal point in their operational strategy. The funding supports their expansion and enhancement of services.PocketMath.com provides an advanced digital advertising platform that facilitates targeted advertising on mobile applications and websites. Their core offerings leverage programmatic advertising technology to help businesses optimize ad campaigns via real-time bidding and data analytics. Their services cater to marketers, advertisers, and agencies looking to improve effectiveness in digital marketing, addressing challenges in audience segmentation and campaign performance. The platform serves clients across various sectors, including e-commerce, entertainment, and technology, primarily in North America, Europe, and parts of Asia, where demand for digital solutions is increasing.PocketMath.com employs a B2B revenue model where clients subscribe to services for advertising solutions. The platform offers tiered pricing plans that grant varying access levels to features like campaign management, performance analytics, and audience targeting. Clients allocate budgets for specific campaigns while benefiting from real-time bidding capabilities to optimize ad expenditures, ensuring flexible investment adjustments based on campaign performance.Following the recent Series A funding of USD 10.00 mn completed on November 24, 2014, PocketMath plans to utilize the capital to launch new product features aimed at enhancing user experience and effectiveness. The company is also targeting expansion into the European and Asian markets within the next two years, aiming to capture the growing demand for digital advertising solutions. This strategic growth initiative will leverage the new funding to introduce innovative advertising tools and support increased operational capabilities in new regions.

## Funding rounds

- Series A, Nov 24, 2014, $10M — Rakuten Capital

## Investors

- Rakuten Capital (https://capitalatlas.ai/funds/rakuten-capital) — Series A