# Pocketbook

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pocketbook

- Industry: Financial Services
- Headquarters: Sydney, Australia
- Website: www.getpocketbook.com
- Total disclosed funding: $0.5M
- Latest round: Seed (Nov 14, 2013)
- Investors on record: 1

## About

Pocketbook is a financial management app that streamlines personal budgeting and spending oversight. It automates transaction tracking, offers budgeting tools, and provides financial insights tailored to user needs.Pocketbook is a personal finance management application based in Sydney, Australia, founded in 2012. The company was acquired by zipMoney Limited in June 2016 for AUD 7.5 million. It has engaged in two deals, with its last deal occurring on June 6, 2016. The firm has not reported any significant pivots in business strategy or any known subsidiaries. The founder's specific history is not documented, nor is there information on previous companies they may have founded.Pocketbook is designed as a personal finance management app focused on simplifying financial tracking and budgeting. Its core features include automated transaction categorization, budget creation tools, bill reminders, and financial analytics. Targeting over 800,000 individuals in Australia, Pocketbook allows users to gain insights into their finances while managing bills and preventing late fees. The app aims to expand its service model beyond the Australian market in the future.Pocketbook generates revenue primarily through direct-to-consumer relationships. While the app is free to users, it may introduce premium features or partnerships for additional revenue streams. Users connect their bank accounts securely, which enhances transaction categorization and budgeting functionalities. The company may also benefit from partnerships with retailers to provide users with exclusive offers, although specific pricing plans are not disclosed.Following its acquisition by zipMoney Limited in June 2016, Pocketbook is expected to leverage this partnership for future growth. Plans for expansion into additional markets and the development of new products have not been explicitly detailed. However, the funding received from the trade sale is anticipated to support these initiatives, although specifics on product launches or geographic targets have not been provided.

## Funding rounds

- Seed, Nov 14, 2013, $0.5M — Tank Stream Ventures

## Investors

- Tank Stream Ventures (https://capitalatlas.ai/funds/tank-stream-ventures) — Seed