# PO:DL

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/po-dl

- Industry: Consumer Products
- Headquarters: Seoul, South Korea
- Website: www.podl.co.kr/
- Total disclosed funding: $2.6M
- Latest round: Series A (Jun 19, 2025)
- Investors on record: 7

## About

PO:DL, established in 2024, operates from Seoul, South Korea, focusing on skincare innovations. The company raised KRW 3.5 billion in Series A funding on June 19, 2025, attracting investors like Coupang and Kakao Ventures. The founder has a background in launching successful beauty brands, driving PO:DL's strategic direction and expansion.

PO:DL is a global beauty brand that specializes in skincare products designed to provide softness and nourishment for the skin. Their core offerings include a range of innovative masks and treatments, such as the Gummy Bear series, featuring key ingredients like niacinamide and glutathione. These products address various skin concerns, including hydration, brightness, and barrier protection, catering to an audience increasingly focused on gentle yet effective skincare solutions. Targeted towards consumers with sensitive skin, PO:DL products aim to strike a balance between high efficacy and minimal irritation, responding to the growing demand in markets such as South Korea, Japan, and the United States. The company positions its products as a solution for individuals seeking reliable and scientifically formulated skincare options in an era where skin sensitivity is prevalent among consumers.

The revenue model for PO:DL revolves around direct-to-consumer sales through its official online store, offering transparency and accessibility to its clientele. Transactions are structured as one-time purchases without subscription models, allowing customers to buy products individually or as part of discounted sets during promotional periods. Flagship products, such as the Gummy Bear Hydration Mask and the All-in-One Gift Set, are priced competitively, with typical retail prices around 22,000 to 75,000 KRW per unit, depending on the specific offerings and bundle options available. This pricing strategy helps PO:DL maintain a robust connection with a diverse customer base, including both individual consumers and potential retail partners, who can benefit from the brand's unique product offerings and science-backed formulations.

The company plans to use the June 2025 funding to advance its business. expand its product categories and develop content Intellectual Property, alongside collaborations with international influencers. Target markets for expansion include North America and Europe, with an emphasis on launching new offerings by the end of 2026.

## Funding rounds

- Series A, Jun 19, 2025, $2.6M — SparkLabs Accelerator, Kakao Ventures, Murex Partners, GS Holdings, Taurus Partners, The Ventures, Coupang

## Investors

- SparkLabs Accelerator (https://capitalatlas.ai/funds/sparklabs-accelerator) — Series A
- Kakao Ventures (https://capitalatlas.ai/funds/kakao-ventures) — Series A
- Murex Partners (https://capitalatlas.ai/funds/murex-partners) — Series A
- GS Holdings — Series A
- Taurus Partners (https://capitalatlas.ai/funds/taurus-partners) — Series A
- The Ventures (https://capitalatlas.ai/funds/the-ventures) — Series A
- Coupang — Series A