# Plytix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plytix

- Industry: Outsourcing
- Headquarters: Copenhagen, Denmark
- Website: www.plytix.com
- Total disclosed funding: $0.6M
- Latest round: Seed (Sep 10, 2015)
- Investors on record: 1

## About

Plytix is a software company that specializes in Product Information Management (PIM) and Digital Asset Management (DAM), helping businesses efficiently manage their product data and digital assets for enhanced distribution.Plytix was founded in 2014 and is headquartered in Copenhagen, Denmark. The company focuses on providing solutions for managing product information and digital assets. The founders include Alejandro Torreblanca, Alex López, Morten Poulsen, and Stian Iversen. Morten Poulsen also serves as the CEO. Plytix has successfully raised funding across 5 deals, with the most recent investment occurring on July 21, 2022, where it secured USD 8.69 million in venture funding.Plytix specializes in Product Information Management (PIM) and Digital Asset Management (DAM) software designed to streamline the management and distribution of product data across various sales channels. Their core offerings facilitate businesses in centralizing product information, enhancing teamwork, and improving efficiency in data handling through automation and AI integration. Plytix enables users to maintain updated digital catalogs, create customizable product data sheets, and manage multimedia assets alongside product details. Their key customer segments include B2B companies and e-commerce retailers, benefiting from streamlined operations and improved sales enablement through tools like retailer templates and brand portals, primarily serving clients in North America and Europe.Plytix generates revenue through a subscription-based model, offering various pricing plans tailored to different business sizes. Their annual subscriptions provide customers access to the full suite of their PIM and DAM solutions, along with options for monthly billing. Plytix fosters partnerships with e-commerce platforms, allowing seamless integration of product information to optimize sales across channels. In the most recent year, 2023, the company reported an EBITDA of USD 1,283,324.10.Following the recent funding of USD 8.69 million raised on July 21, 2022, Plytix plans to enhance its product offerings and explore new market expansions. They are focusing on developing new features for their PIM and DAM software, aimed at improving user experience and efficiency. The company is also targeting expansion into additional geographic regions, specifically looking at markets across Europe and North America, with plans to roll out new functionalities by the end of 2023.

## Funding rounds

- Seed, Sep 10, 2015, $0.6M — SEED Capital

## Investors

- SEED Capital (https://capitalatlas.ai/funds/seed-capital) — Seed