# Pluto Capital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pluto-capital

- Industry: Financial Services
- Headquarters: Los Angeles, US
- Website: www.pluto.fi
- Total disclosed funding: $3.8M
- Latest round: Seed (May 31, 2022)
- Investors on record: 3

## About

Founded in 2021 by its CEO, Dakota McDaniels, COO, Jacob Sansbury, and HOC, Caroline Mendel, and based in California, US, Pluto Capital, Inc., provides a free investing platform for stock market traders to enhance their efforts with systematic investing. In May 2022, Pluto Capital, Inc. raised USD 3.78 million in seed funding led by returning investor at.inc., with participation from Caffeinated Capital and Switch VC. In July 2024, Robinhood Financial LLC, a portfolio company of 9Yards Capital, Andreessen Horowitz, Arrive, BLN Capital, CapitalG, D1 Capital Partners, DST Global, Greenoaks Capital, GV, ICONIQ Capital, Index Ventures, Institutional Venture Partners, Kleiner Perkins, New Enterprise Associates, Rainfall Ventures, Ribbit Capital, Rothenberg Ventures, Sequoia Capital, Social Leverage Capital, Thrive Capital, TSG Consumer Partners, and Unusual Ventures, acquired Pluto Capital, Inc. from at.inc/, Caffeinated Capital, and Switch VC. Financial terms of the transaction were not disclosed.

The company offers an artificial intelligence based real-time data platform used for the analysis of financial data and various automation solutions.

The company’s platform provides users with custom Indicators, fundamental data points, default Indicators, trading timeframes, strategy testing, and many more insight solutions used for analysis and monitoring of financial markets and stock prices.

The company generates revenue by charging USD 24 per month for its membership packs.

The company plans to use the May 2022 funding to expand its operations and its business reach.

## Funding rounds

- Seed, May 31, 2022, $3.8M — Caffeinated Capital, Switch VC, at.inc/

## Investors

- Caffeinated Capital (https://capitalatlas.ai/funds/caffeinated-capital) — Seed
- Switch VC (https://capitalatlas.ai/funds/switch-vc) — Seed
- at.inc/ — Seed