# Plush

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plush

- Industry: Consumer Products
- Headquarters: Chennai, India
- Website: www.plushforher.com
- Total disclosed funding: $3.6M
- Latest round: Series B (Jun 3, 2025)
- Investors on record: 4

## About

Based in Chennai, India, and founded in 2018 by Ketan Munoth, and Prince Kapoor, Urban Essentials India Private Limited, doing business as Plush operates as a feminine hygiene brand that offers products centered on female beauty and hygiene. The firm manufactures and sells a range of female care products such as sanitary napkins, panty liners, menstrual cups, and other period care products. Additionally, the company sells intimate hygiene, bath, and body care products, a range of hair removal products, and beauty blends. In June 2025, Plush Inc raised INR 305.6 million in series B funding led by an individual investor, with participation from new investors CareerNet Technologies Pvt. Ltd, OTP Venture Partners, and Blume Ventures. Other unspecified investors also participated in the round. The company will use the June 2025 funding to expand its market reach.

## Funding rounds

- Series B, Jun 3, 2025, $3.6M — Blume Ventures, CareerNet Technologies Pvt. Ltd, Blue Ashva Capital, OTP Venture Partners

## Investors

- Blume Ventures (https://capitalatlas.ai/funds/blume-ventures) — Series B
- CareerNet Technologies Pvt. Ltd — Series B
- Blue Ashva Capital (https://capitalatlas.ai/funds/blue-ashva-capital) — Series B
- OTP Venture Partners (https://capitalatlas.ai/funds/otp-venture-partners) — Series B