# Plus Products Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plus-products-holdings

- Industry: Food
- Headquarters: Walnut, US
- Website: www.plusproducts.com
- Total disclosed funding: $8M
- Latest round: Series B (Apr 9, 2018)
- Investors on record: 4

## About

Plus Products Holdings Inc. specializes in cannabis-infused edible products, particularly gummies that utilize innovative full-spectrum Solventless Rosin technology.Founded in 2015 and headquartered in Walnut, California, Plus Products Holdings Inc. is focused on developing cannabis edibles. The company has undergone strategic pivots to strengthen its market position, successfully raising USD 0.070 mn across multiple funding rounds. Its most recent funding was an ADD-ON Trade Sale, led by Glass House Group, raising USD 25.60 mn on October 25, 2018.PLUS Products Inc. specializes in the development and marketing of cannabis-infused edibles, primarily focusing on gummies that leverage full-spectrum Solventless Rosin technology. Their core offerings include Classic Gummies, which feature a consistent 5mg of THC per gummy and are available in a variety of fruity flavors, as well as specialty products like the PLUS Sleep gummies that combine CBN, CBD, and THC for enhanced sleep support. Additionally, the company provides functional gummies designed to deliver specific effects such as Relief, Uplift, Calm, Balance, and Flow, utilizing minor cannabinoids like CBG and THCV. Their products are marketed primarily to consumers seeking flavorful and functional cannabis options to enhance their daily experiences. PLUS Products are distributed across various states, including California and Florida, with a presence in over 300 licensed dispensaries and delivery services, ensuring accessibility for a diverse client base.The revenue model for PLUS Products Inc. is structured around the sale of cannabis-infused edibles through a combination of direct-to-consumer and wholesale channels. The company partners with licensed dispensaries and retailers to distribute its products, allowing for broad market penetration while maintaining compliance with regulatory standards. Each product, such as the Classic Gummies and functional formulations, is priced to appeal to both casual consumers and cannabis connoisseurs. Transactions typically occur at the point of sale in dispensaries, where customers purchase products directly, or through delivery services that facilitate home delivery options. Given the focus on high-quality, functional cannabis products, PLUS Products aims to build long-term relationships with retailers and consumers alike, ensuring a steady revenue stream aligned with market demand.Plus Products Holdings Inc. plans to further enhance its product line with the introduction of new innovative gummy varieties targeting specific consumer needs. Expansion efforts are focused on entering new markets, specifically targeting additional states by 2025. The company intends to utilize the recent funding of USD 25.60 mn to support product development and strengthen its distribution networks to drive growth in these new regions.

## Funding rounds

- Series B, Apr 9, 2018, $6M — Serruya Private Equity, Navy Capital
- Series A, Oct 18, 2017, $2M — The Green Opportunity Funds, Verde Mountain Fund

## Investors

- The Green Opportunity Funds (https://capitalatlas.ai/funds/the-green-opportunity-funds) — Series A
- Verde Mountain Fund — Series A
- Serruya Private Equity (https://capitalatlas.ai/funds/serruya-private-equity) — Series B
- Navy Capital (https://capitalatlas.ai/funds/navy-capital) — Series B