# Plus Gold

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plus-gold

- Industry: Financial Services
- Headquarters: Nagpur, India
- Website: www.plusgold.in
- Total disclosed funding: $1.5M
- Latest round: Seed (Jun 25, 2024)
- Investors on record: 6

## About

Founded in 2022 and based in Bangalore, India, and founded in 2022 by Raj Parakh and Virendra Mishra, FinShakti Solutions Pvt. Ltd., doing business as Plus is a financial technology company that operates as an online platform where users can save money and plan their jewelry purchases. In August 2023, Plus raised USD 350,000 in seed funding from EvolveX, with participation from JITO Incubation & Innovation Foundation, Venture Catalysts, and We Founder Circle. In June 2024, Plus Gold raised INR 100 million in seed funding led by JITO Incubation & Innovation Foundation, with participation from Misfits, Signal Ventures, and Venture Catalysts.

Plus app enables buyers to save money on their desired purchases by prepaying for them. It claims to have been working on a fintech platform that will allow Indian housewives to grow their savings without taking any risks. Furthermore, the company gives customers the ability to plan ahead of time on Jewellery purchases and gain benefits on savings. Fiona Diamonds is currently a partner with the firm in Bangalore. 

The company plans to use the August 2023 funding to support its operation's expansion.

## Funding rounds

- Seed, Jun 25, 2024, $1.2M — Venture Catalysts, JITO Incubation & Innovation Foundation, Misfits, Signal Ventures
- Seed, Aug 17, 2023, $0.3M — Venture Catalysts, JITO Incubation & Innovation Foundation, We Founder Circle, Evolvex Accelerator

## Investors

- Venture Catalysts (https://capitalatlas.ai/funds/venture-catalysts) — Seed
- JITO Incubation & Innovation Foundation — Seed
- We Founder Circle (https://capitalatlas.ai/funds/we-founder-circle) — Seed
- Evolvex Accelerator — Seed
- Misfits (https://capitalatlas.ai/funds/misfits) — Seed
- Signal Ventures (https://capitalatlas.ai/funds/signal-ventures) — Seed