# Plurio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plurio

- Industry: Software
- Headquarters: Palo Alto, US
- Website: www.plurio.ai/
- Total disclosed funding: $4.5M
- Latest round: Seed (Mar 2, 2026)
- Investors on record: 4

## About

Based in California, US, and founded in 2019 by Chief Executive Officer Seva Ustinov, Elly Analytics Inc., trading under the name Plurio operates a provider of marketing analytics platform that supports businesses to improve digital marketing campaigns and reduce customer acquisition costs by integrating data from various CRM and ad platforms. In March 2026, Plurio raised USD 3.5 million in seed funding from Davidovs Venture Capital, Yellow Rocks! and Altair Capital.

Elly Analytics Inc. developed a martech platform that consolidates and analyzes data from various sources such as advertising platforms, web analytics, and customer engagement tools. The company’s platform offers various features such as dashboards in Power BI, advanced attribution models, and detailed reports covering customer profiles, campaign performance, and full-funnel metrics. It provides various solutions such as tracking multi-device customer journeys, integrating with custom CRMs and internal databases, and analyzing performance across marketing channels. In addition, the firm’s platform also provides reports such as Cohorts for ROI analysis and funnels for identifying conversion bottlenecks. As of 2024, the company serves various industries such as subscriptions, healthcare, home services, loans, and many more.

The company will use the March 2026 funding to support its growth and the rollout of its AI agent capabilities.

## Funding rounds

- Seed, Mar 2, 2026, $3.5M — Altair Capital, Yellow Rocks!, Davidovs Venture Capital
- Seed, Jul 22, 2024, $1M — Altair Capital, PTV Ventures

## Investors

- Altair Capital — Seed
- PTV Ventures — Seed
- Yellow Rocks! (https://capitalatlas.ai/funds/yellow-rocks) — Seed
- Davidovs Venture Capital (https://capitalatlas.ai/funds/davidovs-venture-capital) — Seed