# Plum, PBC

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plum-pbc

- Industry: Food
- Headquarters: Camden, US
- Website: www.plumorganics.com
- Latest round: Series B (Jul 8, 2009)
- Investors on record: 2

## About

Plum, PBC is a company dedicated to producing organic baby and toddler food products, emphasizing nutritious and convenient options for health-conscious families. Their offerings include a variety of food pouches, snacks, and bars.Founded in 2007, Plum, PBC specializes in organic food products for babies and toddlers. The company is headquartered in Camden, US. Jaime Walsh and Sunny Dolat are the co-founders of the company. In May 2013, the company was acquired by Campbell Soup Company. The total amount raised by Plum, PBC is USD 15.00 mn, which was secured in their latest funding round, a Growth round, led by L Catterton. The company has successfully completed a total of 5 deals, with the most recent deal dated May 23, 2013.Plum Organics specializes in producing organic baby and toddler food products that focus on nutritious options catering to the evolving tastes of young children. Their core product line includes food pouches, mighty puffs, teensy snacks, and snack bars, designed to introduce a variety of flavors and textures. The company targets health-conscious parents, caregivers, and retailers, distributing its products across North America and internationally to ensure access to organic food solutions for families.Plum Organics generates revenue through retail sales and direct-to-consumer transactions. Their products are available in supermarkets, health food stores, and online platforms, reaching a wide audience of health-focused parents. Customers purchase individual items or multi-packs of popular products like food pouches and mighty snack bars. The pricing is competitive within the organic food market, reflecting the high-quality ingredients and rigorous testing standards upheld by Plum Organics.Following its acquisition in June 2013, Plum, PBC aims to launch new products aimed at further expanding its market presence. The company plans to introduce innovative items designed for toddlers by the end of 2024. Additionally, Plum, PBC is looking to expand its reach into new international markets, focusing on Europe and Asia by late 2025. The funding acquired in the recent Growth round will support these initiatives, facilitating product development and market expansion efforts.

## Funding rounds

- Series B, Jul 8, 2009 — Prolog Ventures
- Seed, Jun 1, 2007 — Catamount Ventures

## Investors

- Catamount Ventures (https://capitalatlas.ai/funds/catamount-ventures) — Seed
- Prolog Ventures (https://capitalatlas.ai/funds/prolog-ventures) — Series B