# Plum Life

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plum-life

- Industry: Software
- Headquarters: Berkeley Heights, US
- Website: www.helloplum.com/
- Total disclosed funding: $10M
- Latest round: Seed (Feb 9, 2022)
- Investors on record: 3

## About

Based in New Jersey, US, and founded in 2020 by co-founders Manish Bhatt (CEO), Amir Weiss, Rahim Rajpar, and Sanjay Mehra, Plum Life, Inc. operates as a provider of a digital life insurance platform, offering simplified policy sales and management to insurance agents and brokers. In June 2024, Simplicity Financial Marketing Holdings Inc., a portfolio company of Lee Equity Partners, acquired Plum Life, Inc. from ManchesterStory Group, MTech Capital, and Sonostar Ventures.

The company provides a digital platform that offers life insurance policy sales and management to insurance agents and advisors. The platform's services include marketing tools, reporting dashboards, and commission tracking. Moreover, the firm offers solutions such as Instant Issue Term, Accelerated Term, Whole Life, Final Expense, and AD&D insurance. Additionally, the company also provides services such as automated client communications and transparent case management.

## Funding rounds

- Seed, Feb 9, 2022, $7.8M — Sonostar Ventures, MTech Capital, ManchesterStory
- Seed, Mar 31, 2021, $2.4M — Sonostar Ventures

## Investors

- Sonostar Ventures (https://capitalatlas.ai/funds/sonostar-ventures) — Seed
- MTech Capital (https://capitalatlas.ai/funds/mtech-capital) — Seed
- ManchesterStory (https://capitalatlas.ai/funds/manchesterstory) — Seed