# Plum Goodness

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plum-goodness

- Industry: Consumer Products
- Headquarters: Thane, India
- Website: www.plumgoodness.com
- Total disclosed funding: $52M
- Latest round: Series C (Apr 13, 2022)
- Investors on record: 4

## About

Plum Goodness is an India-based personal care brand specializing in vegan skincare, haircare, and body care products, offering science-backed solutions for various skin concerns.Founded in 2013 and headquartered in Thane, India, Plum Goodness operates as a direct-to-consumer brand specializing in vegan personal care products. The company was co-founded by Prasanya Chennapatnam, Pulkit Agrawal, and Shankar Prasad, who have a history of innovation in the personal care sector. Plum Goodness raised INR 7.41 million in its most recent funding round on September 29, 2022, bringing its total amount raised to INR 7.41 million with a current valuation of INR 20,662.99 million.Plum Goodness offers a range of dermatologically tested skincare, haircare, and body care products, all 100% vegan. Their core products include the 10% Niacinamide & Rice Water Brightening Face Serum and the 2% Niacinamide & Rice Water Brightening Gel Moisturizer, designed to cater to various skin types and concerns, such as blemishes and hydration. The brand's direct-to-consumer model allows customers to purchase products via its e-commerce website and mobile app, as well as through select retail locations in India.In the fiscal year 2023, Plum Goodness reported revenue of INR 38,572,468.5 with an EBITDA of INR -7,742,707.9, primarily derived from sales of individual products and promotional bundles, incentivized through loyalty programs and marketing campaigns.With the recent funding of INR 7.41 million, Plum Goodness plans to enhance its online platform and expand its business across India. The company is focused on improving production capabilities and launching new products to meet customer demands. Specific details on upcoming product launches and new market expansions have not been disclosed, but the funding will support these initiatives to foster growth.

## Funding rounds

- Series C, Apr 13, 2022, $34M — Unilever Ventures, Faering Capital, A91 Partners
- Series B, Nov 26, 2020, $15M — Unilever Ventures, Faering Capital, Trifecta Capital
- Series A, Nov 30, 2018, $2.2M — Unilever Ventures

## Investors

- Unilever Ventures (https://capitalatlas.ai/funds/unilever-ventures) — Series A, Series B, Series C
- Faering Capital (https://capitalatlas.ai/funds/faering-capital) — Series B, Series C
- Trifecta Capital (https://capitalatlas.ai/funds/trifecta-capital) — Series B
- A91 Partners (https://capitalatlas.ai/funds/a91-partners) — Series C