# Plum Fintech

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plum-fintech

- Industry: Software
- Headquarters: London, UK
- Website: www.withplum.com
- Total disclosed funding: $44M
- Latest round: Series B (May 24, 2024)
- Investors on record: 10

## About

Based in London, UK, and founded in 2016 by co-founder Victor Trokoudes, Plum Fintech Limited a provider of an AI-powered mobile financial solutions app that allows users to track and monitor personal accounts, including savings and other cash flows. In April 2025, Plum Fintech Limited raised GBP 15 million in venture debt funding from new investor BBVA. Plum offers a range of financial tools, including Plum Interest, which allows users to earn interest on their money with easy access and no minimum contributions. Plum's investment options cover a diverse portfolio, featuring over 1,800 stocks, including globally recognized brands like Vodafone, Unilever, and HSBC. With a user-friendly interface, plum's app supports automation in saving, budgeting, and investing. Users can customize their portfolios, set up smart rules, and utilize various features like Easy Access Interest Pockets provided by Investec Bank Plc. The company's revenue generation model includes a tiered pricing structure, with options ranging from a free basic account to premium plans at EUR 2.99, EUR 4.99, and EUR 9.99 per month. The plans offer advanced features, including commission-free trades, consolidated pension management, automated deposits, and gamified savings rules. The company will use the April 2025 funding to support its growth and operational profitability.

## Funding rounds

- Series B, May 24, 2024, $16M — Eurobank Group, Ventura Capital Privado, VentureFriends, Igrow Ventures
- Series A, Dec 22, 2021, $8.7M — Crowdcube
- Series A, Oct 19, 2021, $14M — 500 Global, Global Brain, Ventura Capital Privado, VentureFriends, DMG Ventures
- Series A, Aug 20, 2018, $3.8M — EBRD, VentureFriends
- Seed, Aug 2, 2016, $0.5M — 500 Global, QVentures

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed, Series A
- QVentures (https://capitalatlas.ai/funds/qventures) — Seed
- EBRD (https://capitalatlas.ai/funds/ebrd) — Series A
- VentureFriends (https://capitalatlas.ai/funds/venturefriends) — Series A, Series B
- Global Brain (https://capitalatlas.ai/funds/global-brain) — Series A
- Ventura Capital Privado (https://capitalatlas.ai/funds/ventura-capital-privado) — Series A, Series B
- DMG Ventures (https://capitalatlas.ai/funds/dmg-ventures) — Series A
- Crowdcube (https://capitalatlas.ai/funds/crowdcube) — Series A
- Eurobank Group — Series B
- Igrow Ventures — Series B