# Pluga.co

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pluga-co

- Industry: Software
- Headquarters: Rio de Janeiro, Brazil
- Website: www.pluga.co
- Latest round: Seed (Dec 19, 2018)
- Investors on record: 1

## About

Pluga.co provides web integration services that streamline automation for businesses, enabling seamless connections between various online tools without coding expertise. Their solutions enhance operational efficiency through automated workflows across diverse sectors.Founded in 2015 in Rio de Janeiro, Brazil, Pluga specializes in web integration services that simplify automation for businesses. The company was established by Ricardo Caldeira and Victor Demétrio. Pluga has completed a total of 2 deals with its most recent deal on December 19, 2018, raising seed funding from Bossa Nova Investimentos.Pluga specializes in web integration services designed to simplify automation for businesses across various sectors. Their core offering allows users to seamlessly connect popular web tools such as CRM, payment processing, marketing, financial management, and ERP solutions without requiring any coding skills. By facilitating automated workflows, Pluga addresses common use cases such as data synchronization between platforms; for example, when a new lead is captured via Facebook Lead Ads, the lead's information is automatically added to a Google Sheets document. Their customer base includes over 10,000 businesses, ranging from startups to established enterprises, particularly in Brazil and other global markets. These tools cater to companies looking to enhance operational efficiency by automating repetitive tasks and streamlining processes, thus enabling users to focus on core business activities.Pluga operates on a subscription-based revenue model, offering a free tier alongside several paid plans that cater to various user needs. This structure allows users to explore the platform's capabilities without initial investment while providing additional features and higher usage limits through paid subscriptions. The company's pricing strategy is designed to attract startups and small businesses, with incremental costs associated with advanced functionalities or increased automation capacity. Clients typically engage in transactions whereby they select a subscription plan that best fits their operational requirements, ultimately strengthening Pluga's position within the automation tool market. Their flagship service leverages integrations with a multitude of platforms, enhancing user experience and encouraging ongoing subscriptions as clients seek to maximize their productivity through automation.Following their most recent deal in December 2018, Pluga.co plans to utilize the funds raised to enhance their product offerings and expand into new geographic markets. They are currently designing new functionalities aimed at improving user experience, with a target release by the end of 2023. Additionally, Pluga intends to penetrate international markets beyond Brazil, specifically targeting Latin America and Europe by 2025.

## Funding rounds

- Seed, Dec 19, 2018 — Bossa Nova Investimentos
- Angel, Apr 3, 2017 — Bossa Nova Investimentos

## Investors

- Bossa Nova Investimentos (https://capitalatlas.ai/funds/bossa-nova-investimentos) — Angel, Seed