# Plug In Digital SAR

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plug-in-digital-sar

- Industry: Software
- Headquarters: Montpellier, France
- Website: www.plugindigital.com
- Total disclosed funding: $75M
- Latest round: Series B (Nov 24, 2021)
- Investors on record: 2

## About

Plug In Digital SAR is a video game distribution and business development company specializing in digital sales optimization and market expansion for game developers and publishers.Founded in 2012 in Montpellier, France, Plug In Digital SAR provides comprehensive services to video game companies. The company was established by Francis Ingrand, who has a background in managing various ventures in the gaming sector. In November 2021, Plug In Digital raised USD 75.00 mn in Series B funding led by Bridgepoint, with participation from Eurazeo. The total amount raised by the company amounts to USD 75.00 mn, indicating a focused investment strategy in enhancing their operations.Plug In Digital specializes in providing comprehensive distribution and business development services tailored for video game companies, ranging from independent studios to large AAA publishers. Their core offerings include digital sales optimization and market expansion strategies, facilitating the growth of new revenue sources across various platforms such as PC, Cloud, Console, and Mobile. The company boasts an extensive catalog of over 2,000 games, catering to diverse clientele including game developers and publishers seeking to enhance their market presence and sales effectiveness. By leveraging their expertise in digital distribution, Plug In Digital aims to address key challenges faced by gaming companies in reaching broader audiences and navigating new market dynamics. The firm serves a global customer base, actively engaging clients in North America, Europe, and Asia, thereby positioning itself as a key player in the international gaming industry.The revenue model of Plug In Digital is constructed around strategic partnerships and distribution agreements with game developers and publishers. Through these collaborations, the company facilitates transactions that typically involve a percentage of sales generated from the digital distribution of games. This structure allows for both B2B interactions, where they partner with publishers to distribute games, and direct-to-consumer sales through various digital platforms. The company's flagship services include the optimization of sales channels and promotional support, which are crucial in driving revenue growth for their partners. Additionally, Plug In Digital's focus on targeted advertising and market analysis enhances the effectiveness of their sales strategies, further contributing to their financial performance.Following the Series B funding raised in November 2021, Plug In Digital plans to expand its portfolio of both physical and digital games. The company is looking to broaden its market outreach by entering new geographic regions, specifically targeting North America and Asia for enhanced engagement. The recent funding will support these initiatives, facilitating increased investments in product development and market penetration strategies.

## Funding rounds

- Series B, Nov 24, 2021, $75M — Bridgepoint Group, Eurazeo

## Investors

- Bridgepoint Group (https://capitalatlas.ai/funds/bridgepoint-group) — Series B
- Eurazeo (https://capitalatlas.ai/funds/eurazeo) — Series B