# Pluang

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pluang

- Industry: Financial Services
- Headquarters: Jakarta, Indonesia
- Website: www.pluang.com
- Total disclosed funding: $103M
- Latest round: Series C (May 18, 2026)
- Investors on record: 9

## About

Based in Indonesia, PT Bumi Santosa Cemerlang operates a financial application that facilitates a wide range of investment opportunities tailored for Indonesian consumers, promoting accessibility to various asset classes.PT Bumi Santosa Cemerlang, founded in 2019, is headquartered in Jakarta, Indonesia. The company operates the Pluang financial application, which provides access to diverse investment products. Claudia Kolonas and Richard Chua are the founders, while Adela Putri and Putri Khairunnisa serve as the current CEO and figures in the company. The firm has successfully completed a total of 5 deals, with the most recent deal occurring on May 18, 2026. In its latest funding round, the Series C raised USD 10 million led by MUFG Innovation Partners, with participation from Square Peg and Accel. The company has achieved a total amount raised of USD 55.00 mn and currently holds a valuation of USD 286.57 mn.Pluang is a financial application managed and developed by PT Bumi Santosa Cemerlang, offering a diverse array of investment products tailored to meet the needs of Indonesian consumers. The platform provides access to over 650 US stocks and ETFs, 360 cryptocurrencies, more than 65 mutual funds, and gold investments, all within a single interface. Users can maximize their trading potential with features such as 25x leverage on US stock investments, significantly enhancing their purchasing power. Additionally, Pluang offers innovative investment plans including hassle-free packages that provide competitive yields without minimum deposits or lock-in periods, thereby catering to retail investors in Indonesia.In the most recent fiscal year of 2021, Pluang reported a revenue of USD 0.00 and an EBITDA of -USD 4,510,873. The company's revenue model is based on transaction fees from trades involving various financial products, including US stocks, cryptocurrencies, mutual funds, and gold. Clients can execute trades by selecting investments and confirming purchases, incurring fees based on transactions. Pluang aims to enhance user engagement while ensuring compliance with regulatory guidelines set by OJK and Bappebti. The company plan to use the May 2026 funding to retain capital for potential acquisitions or international expansion. The company is focusing on launching new products aimed at diversifying its offerings and potentially entering new markets in the region.

## Funding rounds

- Series C, May 18, 2026, $10M — Accel, Square Peg, MUFG Innovation Partners
- Series C, Nov 30, 2021, $55M — Accel, UOB Venture Management, Square Peg, Openspace Capital, Argor, BRI Ventures, BEM Pte Ltd
- Series B, Sep 3, 2021, $35M — UOB Venture Management, SAI360 Inc., Square Peg, Openspace Capital, Argor
- Series A, Sep 11, 2019, $3M — Argor

## Investors

- Argor (https://capitalatlas.ai/funds/argor) — Series A, Series B, Series C
- UOB Venture Management (https://capitalatlas.ai/funds/uob-venture-management) — Series B, Series C
- SAI360 Inc. — Series B
- Square Peg (https://capitalatlas.ai/funds/square-peg) — Series B, Series C
- Openspace Capital (https://capitalatlas.ai/funds/openspace-capital) — Series B, Series C
- Accel (https://capitalatlas.ai/funds/accel) — Series C
- BRI Ventures (https://capitalatlas.ai/funds/bri-ventures) — Series C
- BEM Pte Ltd — Series C
- MUFG Innovation Partners (https://capitalatlas.ai/funds/mufg-innovation-partners) — Series C