# Plu&m

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plu-m

- Industry: Travel & Leisure
- Headquarters: London, UK
- Website: www.plumguide.com
- Total disclosed funding: $29M
- Latest round: Series B (Feb 28, 2019)
- Investors on record: 7

## About

Plu&m Limited operates a premium platform that curates exceptional vacation rentals, ensuring quality and transparency for travelers seeking unique accommodations across major cities worldwide.Founded in 2015 in London, UK, Plu&m Limited specializes in offering a curated selection of vacation rentals. The company has successfully closed six deals, with its most recent funding round occurring on August 4, 2021, where it raised GBP 20 million led by Beringea Private Equity. The company’s founders include Arif Meherali, Doron Meyassed, and Imran Arshed, with Doron Meyassed serving as the CEO. The latest funding round brings the total amount raised to GBP 20 million and values the company at GBP 109.509 million.Plum Guide offers a curated selection of vacation rentals, emphasizing quality and exceptional service. Their core offering includes meticulously vetted homes, ensuring that only properties meeting rigorous standards are listed on their platform. This process involves a thorough assessment by in-house experts, who filter out thousands of listings that do not align with the company's criteria. The platform serves travelers seeking unique and inspiring accommodations in major cities such as London, Paris, New York, Rome, Dublin, and Los Angeles, catering to a diverse clientele that includes families, business travelers, and leisure seekers. Plum Guide’s service is designed to enhance the customer experience by providing transparency throughout the booking process, thus addressing common pain points associated with finding reliable vacation rentals.In the most recent year, 2023, Plum Guide generated revenue of GBP 8.84 mn, with an EBITDA of GBP -5.62 mn. The company primarily earns revenue through service fees associated with bookings made on their platform, ensuring a direct-to-consumer transaction model that maintains high customer satisfaction while minimizing intermediary costs.In August 2021, Plu&m Limited raised GBP 20 million in venture funding, led by Beringea Private Equity and supported by Hearst Ventures, Latitude Venture Partners, and Talis Capital. This funding will be utilized to accelerate growth and enhance the company’s portfolio to include the world’s best vacation homes. The company is expected to explore expansion into additional markets, although specific regions and timelines have not been disclosed.

## Funding rounds

- Series B, Feb 28, 2019, $19M — Hearst Ventures, Talis Capital, Octopus Investments, Latitude Venture Partners
- Series A, Nov 28, 2017, $7.7M — BGF Investment Management, Octopus Investments
- Seed, Sep 16, 2016, $2.4M — LocalGlobe, Wild Blue Cohort

## Investors

- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Seed
- Wild Blue Cohort — Seed
- BGF Investment Management (https://capitalatlas.ai/funds/bgf-investment-management) — Series A
- Octopus Investments (https://capitalatlas.ai/funds/octopus-investments) — Series A, Series B
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series B
- Talis Capital (https://capitalatlas.ai/funds/talis-capital) — Series B
- Latitude Venture Partners (https://capitalatlas.ai/funds/latitude-venture-partners) — Series B