# Plotline

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plotline

- Industry: Software
- Headquarters: Salt Lake City, US
- Website: www.plotline.so/
- Total disclosed funding: $2.6M
- Latest round: Seed (May 2, 2024)
- Investors on record: 1

## About

Founded in 2021 and based in Utah, US, Plotline Inc. is a developer of a product-led user research platform that employs artificial intelligence to customize in-app experiences with inline widgets, nudges, and gamification elements. Adarsh Tadimari and Shubham Jindal are the co-founders of the company. In May 2024, Plotline Inc. raised USD 2.6 million in seed funding from Elevation Capital. Some of the company’s customers are Khatabook, Step, Chalo, StashAway, ShareChat, PokerBaazi, and others.

The company provides its primary product, Plotline, which serves as a platform equipped with features to cater to diverse user needs. The firm offers a range of solutions categorized into three pillars: widgets, nudges, and gamification. Widgets enable users to integrate in-line content, stories, and grids into their applications, facilitating enhanced engagement and interaction. The company’s platform allows users to customize their app interface to resonate with their brand identity with UI modules and a vast library of elements. In addition, Plotline empowers users to craft personalized onboarding experiences and guide users towards key actions through a variety of UI elements such as floaters, tooltips, and in-app videos. The company’s features extend beyond basic functionality, offering advanced capabilities such as real-time segmentation, A/B testing, and automated messaging sequences.

The startup generates revenue through its pricing plans, which include the starter plan for USD 499 per month, the growth plan for USD 1,299 per month, and the enterprise plan for customized pricing. 

The organization plans to use the May 2024 funding for new product development and expand its operations to new markets, including the US, Middle East, Africa, and Asia-Pacific regions.

## Funding rounds

- Seed, May 2, 2024, $2.6M — Elevation Capital

## Investors

- Elevation Capital — Seed