# PLLAY Labs

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/pllay-labs

- Industry: Software
- Headquarters: Santa Monica, US
- Website: www.pllay.me
- Total disclosed funding: $1M
- Latest round: Seed (Apr 6, 2021)
- Investors on record: 2

## About

PLLAY Labs, Inc., founded in 2018 and based in Santa Monica, US, delivers innovative betting solutions tailored for the esports and gaming markets, enhancing user engagement through unique betting features.PLLAY Labs, Inc. specializes in esports and gaming betting solutions. Founded in Santa Monica, US, by Christine Krzyzanowski and Shawn Gunn in 2018, the company received Seed funding of USD 1.000 mn on April 6, 2021, co-led by Viridian Equity Partners and WOCstar, raising a total of USD 1.000 mn to date. No significant pivots or changes in business operations have been noted.PLLAY Labs Inc. specializes in providing innovative betting solutions tailored for the esports and gaming markets. Their core offerings include a suite of products designed to enhance user engagement through features such as peer-to-peer betting and virtual simulated betting. These products cater to Gen Z and millennial users, focusing on increasing betting opportunities while ensuring a seamless customer experience. PLLAY's advanced security system, PLLAY SECURE, accurately verifies digital identities and mitigates fraud. The company primarily targets North America and Europe, serving gaming developers, platforms, and sports betting operators.PLLAY Labs Inc. generates revenue through diverse channels, including B2B partnerships and direct-to-consumer sales. By collaborating with gaming developers and sportsbooks, PLLAY allows integration of its technology for a range of betting functionalities, often through revenue-sharing agreements. Additionally, PLLAY’s products likely involve subscription models, supporting sustained growth as the company expands in the esports and online betting markets.In April 2021, PLLAY Labs, Inc. raised USD 1.000 mn in Seed funding to further develop its technology and accelerate user acquisition by expanding its presence within the online gaming community. The company aims to introduce new products designed for enhanced user experiences and is targeting expansion into broader markets in North America and Europe by 2022.

## Funding rounds

- Seed, Apr 6, 2021, $1M — Wocstar, Viridian Equity Partners

## Investors

- Wocstar (https://capitalatlas.ai/funds/wocstar) — Seed
- Viridian Equity Partners (https://capitalatlas.ai/funds/viridian-equity-partners) — Seed