# Plethora Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/plethora

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.plethora.com
- Total disclosed funding: $6.6M
- Latest round: Series A (Oct 31, 2014)
- Investors on record: 7

## About

Plethora Corporation is a digital asset firm specializing in the premium domain name plethora.com, facilitating transactions that enhance online branding for various industries.Plethora Corporation, founded in 2013, is headquartered in San Francisco, US. The company specializes in premium domain names and has executed 4 deals since its inception. The most recent funding round was a USD 9.00 mn investment from Founders Fund and Lux Capital on September 20, 2018, marking the total amount raised at USD 9.00 mn. Effi Baruch serves as the CEO, leading the company in its strategic initiatives.The primary offering of the company pertains to the premium domain name plethora.com, which is currently available for purchase through a structured platform that facilitates direct offers from potential buyers. This domain is positioned as a high-value digital asset, aiming to attract businesses or individuals looking to enhance their online presence or branding initiatives across various sectors. Users can submit offers via a straightforward form that collects relevant information, including the buyer's name, email, phone number, and proposed offer amount. The target market encompasses a wide range of industries, reflecting the universal demand for premium online identities.Revenue for the company derives from the sale of its premium domain name offerings, specifically through a direct-to-consumer model. Clients engage in transactions by submitting offers via the company's online platform, where they negotiate the purchase terms for the domain. The transaction structure facilitates individual purchases, ensuring clarity and simplicity throughout the negotiation process. The framework supports a transparent bidding mechanism that attracts a diverse clientele looking to secure a valuable web asset.In the future, Plethora Corporation plans to enhance its digital contract production services, leveraging automation and digitalization to transform prototype and small-batch manufacturing. This initiative is supported by the recent funding of USD 9.00 mn raised on September 20, 2018, which aims to advance these services. The company is also looking to expand into new markets, targeting both domestic and international customers seeking premium domains. Specific timelines for product launches and geographic expansions are yet to be detailed.

## Funding rounds

- Series A, Oct 31, 2014, $5M — Shasta Ventures, Founders Fund, Lux Capital, Awaken Capital, Schox Patent Group
- Seed, Oct 13, 2013, $1.6M — Shasta Ventures, Founders Fund, GV, Autodesk

## Investors

- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Seed, Series A
- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed, Series A
- GV (https://capitalatlas.ai/funds/gv) — Seed
- Autodesk (https://capitalatlas.ai/funds/autodesk) — Seed
- Lux Capital (https://capitalatlas.ai/funds/lux-capital) — Series A
- Awaken Capital (https://capitalatlas.ai/funds/awaken-capital) — Series A
- Schox Patent Group — Series A